Why social media isn’t a replacement strategy
Social Media Marketing needs to be part of an overall marketing strategy and frankly it’s plan is different for every business. However, to ignore SMM would be a fool hardy decision. Most marketing plans today should include a well thought out Search Engine Optimization (SEO) plan, a very detailed keyword rich Pay Per Click (PPC) campaign married with a Social Media Marketing (SMM) initiative. If your business includes off-line strategies then they need to support and involve all these methods.
The following post is Mitch Joel, well I let it speak for itself….
Mitch Joel’s big ideas behind “Six Pixels of Separation”
By Andy Sernovitz on November 24, 2009 | 2 Comments
We’re interviewing a bunch of brilliant word of mouth marketers as previews for the Word of Mouth Supergenius conference in Chicago on Dec. 16.
In this interview, Mitch Joel shares some of the big ideas behind his new book, “Six Pixels of Separation”:
- Digital channels shift the marketing focal point. Social media and other digital platforms now enable brands to focus on who, rather than how many people, they can put a message in front of.
- Think “with” not “instead of.” Companies should not halt what they are currently doing and shift all attention to the digital world; it’s all about effectively integrating those social media channels with what you already have in place.
- Don’t underestimate the “power of lazy.” We still live in a world where many people prefer to consume, rather than create, digital information.
Tags: Google, keyword research, SEO, SEO tips, SEO training, SMM, Social Media Marekting, Twitter, Yahoo Search Marketing
