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	<title>Bulbwired.com &#187; Search Marketing</title>
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	<link>http://bulbwired.com</link>
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		<title>7 ways to speed up a Wordpress Blog</title>
		<link>http://bulbwired.com/2011/10/7-ways-to-speed-up-a-wordpress-blog/</link>
		<comments>http://bulbwired.com/2011/10/7-ways-to-speed-up-a-wordpress-blog/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 22:03:25 +0000</pubDate>
		<dc:creator>bulbwired</dc:creator>
				<category><![CDATA[Search Marketing]]></category>

		<guid isPermaLink="false">http://bulbwired.com/?p=1169</guid>
		<description><![CDATA[No one likes to wait for a web page to load &#8211; if a site is taking too long to load, the visitor is more likely to close it and move on. This is especially true for blogs, which are meant to be seen and read. Today, we will share with you several tips on [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 5px; margin-left: 9px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fbulbwired.com%2F2011%2F10%2F7-ways-to-speed-up-a-wordpress-blog%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fbulbwired.com%2F2011%2F10%2F7-ways-to-speed-up-a-wordpress-blog%2F" height="61" width="51" /></a></div><p><a href="http://bulbwired.com/wp-content/uploads/2011/10/wordpress-world.jpg"><img class="alignleft size-full wp-image-1170" title="wordpress-world" src="http://bulbwired.com/wp-content/uploads/2011/10/wordpress-world.jpg" alt="wordpress-world" width="300" height="225" /></a>No one likes to wait for a web page to load &#8211; if a site is taking too long to load, the visitor is more likely to close it and move on. This is especially true for blogs, which are meant to be seen and read. Today, we will share with you several tips on how you can speed up a blog running on WordPress.<br />
1. Eliminate unnecessary plugins</p>
<p>Don&#8217;t use too many plugins &#8211; they will noticeably slow down your website. Imagine them as too many apps running at the same time &#8211; they will affect the overall performance of the blog. Keep the number of the plugins low &#8211; let&#8217;s say from 5 to 10, but don&#8217;t go over 20.<br />
2. Optimize your Database</p>
<p>All the information for your blog posts and comments is stored in a database. So, to speed up the loading speed, you can optimize this database. There are two ways to do that &#8211; with the WP-Optimize plugin, or manually. The plugin is the easier way, but always remember point 1 of this article. If you want to do things manually, follow these instructions:</p>
<p>1. Inside your web hosting Control Panel, locate and open PHPMyAdmin- you can find it in the Database Manager section.<br />
2. Once logged in the PHPMyAdmin, select your database.<br />
3. Click &#8220;Check All&#8221; at the bottom of the page.<br />
4. Choose &#8220;Optimize table&#8221; in the drop-down list next to it.<br />
5. Done!<br />
3. Cache your Database</p>
<p>Another way to speed up the work of your database is to cache it. This way, you will reduce the number of queries made to the database each time a user visits your blog. You can cache your database with the DB Cache Reloaded plugin.<br />
4. Disable Post Revisions</p>
<p>Post Revisions exist since WordPress 2.6 and they are useful when there are several writers working on the same blog, or if you make constant changes to your blog posts. If left enabled, this feature will create multiple entries for a blog post in your database, effectively slowing it down.<br />
5. Use a Cache Plugin</p>
<p>You can also create static versions of the most visited web pages. This way, you will reduce the queries made to the database. And static HTML pages load much faster. There are a lot of cache plugins, but be careful with their configuration &#8211; if they are left untended and not properly configured, they tend to use too much CPU power.<br />
6. Optimize your images</p>
<p>Have your images optimized &#8211; you can use Photoshop&#8217;s &#8220;Save for Web&#8221; function, which will save the image with a good balance between size and quality. Here is a list of other image optimization tools:</p>
<p>Online Tools:</p>
<p>PunyPNG<br />
Smush.it<br />
Online Image Optimizer</p>
<p>Desktop Tools:</p>
<p>Shrink O&#8217;Matic<br />
PNGGauntlet</p>
<p>7. Optimize your CSS and JavaScript files</p>
<p>Another way to speed up your website is to optimize the CSS and JavaScript files &#8211; this way you will reduce the size of the files and save some disk space and decrease the server load. There are several tools you can use to do that.</p>
<p>To compress the CSS files, you can use several tools:</p>
<p>WP CSS plugin<br />
CSS Optimizer<br />
CSS Compressor</p>
<p>To optimize your JavaScript files, use:</p>
<p>JavaScript Compressor</p>
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		</item>
		<item>
		<title>Small Business Internet Marketing</title>
		<link>http://bulbwired.com/2011/09/small-business-internet-marketing/</link>
		<comments>http://bulbwired.com/2011/09/small-business-internet-marketing/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 20:48:16 +0000</pubDate>
		<dc:creator>bulbwired</dc:creator>
				<category><![CDATA[Local Online Advertising]]></category>
		<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marekting]]></category>

		<guid isPermaLink="false">http://bulbwired.com/?p=1130</guid>
		<description><![CDATA[
Small Business Internet Marketing is not  anything new. Small business owners have been promoting their products  and services in various ways since the beginning of time.
What has changed is the way that small businesses go about marketing today.
If you have a small business that is struggling to promote itself here are a few [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 5px; margin-left: 9px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fbulbwired.com%2F2011%2F09%2Fsmall-business-internet-marketing%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fbulbwired.com%2F2011%2F09%2Fsmall-business-internet-marketing%2F" height="61" width="51" /></a></div><ul><strong><em><img class="alignleft size-full wp-image-1131" style="margin: 10px; border: 1px solid black;" title="internet-marketing" src="http://bulbwired.com/wp-content/uploads/2011/09/internet-marketing.jpg" alt="internet-marketing" width="300" height="188" /><br />
Small Business Internet Marketing </em></strong>is not  anything new. Small business owners have been promoting their products  and services in various ways since the beginning of time.</ul>
<p>What has changed is the way that small businesses go about marketing today.</p>
<p>If you have a small business that is struggling to promote itself here are a few things to keep in mind.</p>
<p><strong>What is Small Business Marketing?</strong></p>
<p>This is basically done so that you can promote what you have to sell.  Today small business owners include off-line local business owners, and  Internet marketers who are building their business online. It also includes home business owners who run their business from the comfort of their own home.</p>
<p><strong>Why do Small Business Internet Marketing?</strong></p>
<p>You have to be out in the marketplace where people can find you. Businesses of all sides struggle with the best way to do this.</p>
<p>The big difference with small business owner is they do not have the  staff to hire full-time workers to handle their advertising for them.  Unless you’re able to build a business strictly on word-of-mouth advertising, you will need to promote it, and the Internet is the best place to do that.</p>
<p><strong>Where to Do Small Business Internet Marketing? </strong></p>
<p>Internet marketing is great because of the many different avenues available to you. Regardless of your budget you can find ways to promote online.</p>
<p>You will want to consider search engine optimization in any Internet marketing that you do. People still log online looking for information and you  have a chance to provide that for them when you promote online.</p>
<p><strong>When to Do Small Business Marketing?</strong></p>
<p>In the past off line business owners would sit down with their yellow page rep and put together their marketing plan for the next year. Then based on how business was going they would  throw in additional advertising such as newspaper ads, direct mail, or  even radio ads. Today that is not the best approach to take.</p>
<p>Small business Internet marketing should be done year round. You can  automate much of this so you do not even have to pay attention to it and  you can still benefit.</p>
<p>The best thing to do is to put together a marketing plan and then  consistently monitor how it is working. You can make adjustments based  on the results you are getting and eventually settle into a consistent  successful advertising plan.</p>
<p><strong>How to do Small Business Marketing?</strong></p>
<p>Whenever possible take a broad approach to promoting your business online. Here are a few ways you can do that.</p>
<p>1. Pay per click advertising. This is a fast way to get on page 1 of  the larger search engines for keyword phrases that people are searching  for.</p>
<p>You see these ads across the top of a page and down the right-hand  side. You want to be as high up on the page as you possibly can based on  your budget. You will be billed every time somebody clicks on one of  your ads.</p>
<p>Googe Adwords is the number one place to promote on the Internet. Because Google gets the majority of search engine traffic today it only makes sense that you advertise with them.</p>
<p>Yahoo Marketing is an affordable alternative. They are the #2 search engine and you can generate more website traffic for considerably less money than you would with Google.</p>
<p>Facebook ads. They now have over 500 million users and have become a  power player in the online advertising arena. You can purchase targeted Facebook ads at an affordable rate.</p>
<p>2. SEO. Search engine optimization should be done in every type of advertising you do.</p>
<p>This means you need to develop a keyword list that people are  searching for relating to the niche your business is in. Your goal is to  rank as high as you can on Google for those keyword phrases.</p>
<p>Once you know what these keywords are you can begin to implement them into all of your advertising strategies.</p>
<p>3. Article marketing. This is a good way to develop backlinks as well as provide information that people could be searching for.</p>
<p>Always remember that people do not come online to purchase something  all of the time. Many times they are just looking for information and  you may be able to provide that in the form an article.</p>
<p>If you do not like to write you can hire a freelance writer to write for you. Hands Off Article Marketing is a good way to develop an online presence with articles. In this  program the articles are written for you, and submitted to online  article directories, blogs, and shared video site such as You Tube.</p>
<p>4. Social media. This encompasses a large number of small business Internet marketing opportunities.</p>
<p>For sure you want to start a blog and add content to it on a regular  basis. Search engines love blogs and this is a good way for you to  develop an online presence and drive traffic at the same time.</p>
<p>When you make a blog post you want to also submit it to online social  directories. Use Only Wire to reach the top directories with the click  of one button.</p>
<p>Search engines spider these social directories all the time. It’s a good way to get them coming to your blog and spidering it as well.</p>
<p>Social networking is important to be involved in. You should set up a FaceBook and Twitter account for your business.  ou should also join LinkedIn and personally interact with people whenever you can.</p>
<p>You can also outsource all of your social media to a professional.  This is money well spent because it allows you to reach a segment of the  market you might otherwise never reach.</p>
<p>5. Email marketing. Building an email list is smart for the long-term growth of your business.</p>
<p>You can add a sign-up form to your website and let people subscribe  to your email newsletter. This is a good way to sell products as well as  keep in touch with your subscribers whenever you have something new to  announce.</p>
<p>6. Other types of small business Internet marketing. Other things you can do to promote your business online include ezine advertising, classified ads, banner ads, starting an affiliate program, and much more.</p>
<p>Over time you can dominate your market when you have a large number of <strong>small business Internet marketing</strong> strategies working for your business!</p>
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		<title>Social Media Marketing ROI ?</title>
		<link>http://bulbwired.com/2009/11/social-media-marketing-roi/</link>
		<comments>http://bulbwired.com/2009/11/social-media-marketing-roi/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 17:49:24 +0000</pubDate>
		<dc:creator>bulbwired</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[On Page optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marekting]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Yahoo Search Marketing]]></category>

		<guid isPermaLink="false">http://bulbwired.com/?p=790</guid>
		<description><![CDATA[Is Social Media Marketing like &#8220;Cat Herding&#8221;?

The first thing I did today when waking was to run down to get some coffee. I needed caffeine in a bad way. You see, I was challenged to answer a question, can you quantify a ROI with Social Media Marketing? I already knew the answer however let me [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 5px; margin-left: 9px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fbulbwired.com%2F2009%2F11%2Fsocial-media-marketing-roi%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fbulbwired.com%2F2009%2F11%2Fsocial-media-marketing-roi%2F" height="61" width="51" /></a></div><h2>Is Social Media Marketing like &#8220;Cat Herding&#8221;?</h2>
<p><img class="alignleft size-full wp-image-791" style="border: 1px solid black; margin: 5px;" title="AAA_herdcats" src="http://bulbwired.com/wp-content/uploads/2009/11/AAA_herdcats.jpg" alt="AAA_herdcats" width="350" height="500" /></p>
<p>The first thing I did today when waking was to run down to get some coffee. I needed caffeine in a bad way. You see, I was challenged to answer a question, can you quantify a ROI with Social Media Marketing? I already knew the answer however let me bore you a bit of what I found when searching for this topic. Google, Yahoo and Bing each had over 14 million results for “Social Media Marketing ROI&#8217;&#8217;s”.  So I set out on a mission to read them all&#8230;&#8230;just kidding, I barely got off the first page when it struck me.</p>
<p>I couldn&#8217;t help but think, “my audience is Small Businesses and if I am going to be true to this I need to be painfully blunt.” Of all the posts I read on this seemingly elusive question; “Can you put a ROI on Social Media Marketing” all and I do mean all were over intellectual attempts at trying to impress others that they have the answer. Some well meaning, others a blatant marketing campaign. Here are some of the babble.</p>
<p><em><strong>&#8220;an overarching truth about business: The best marketing strategies, those that yield long-term value, are based not on trends, anecdotal evidence, or past &#8220;success stories&#8221; but on new scientific methods and  metrics explicitly developed for analyzing often-imprecise data.&#8221;</strong></em></p>
<p>HUH? <em><strong><br />
</strong></em></p>
<p><em><strong>“The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.”</strong></em></p>
<p>Really now! <em><strong><br />
</strong></em></p>
<p><em><strong>“No marketing program has value that can be measured separately or independently.  The value of marketing derives from its ability to help the organization implement its strategy … Marketing programs seldom have a direct impact on financial outcomes such as increased revenues, lowered costs, and higher profits.  (Rather,) Marketing affects financial outcomes through chains of cause-and-effect relationships.”</strong></em></p>
<p>&#8230; No impact? Ouch! <em><strong><br />
</strong></em></p>
<p>At the risk of insulting some of my colleagues I am going to stop there. The point  I want to emphasize  here is this; small businesses are concerned with one thing, can we make money? We can all agree ROI is hard to measure or because it is too time consuming, many small businesses shy away from social media. I myself own a small business and I am largely concerned with my bottom line. How we get to a good bottom line is with constant Plan, Do, and Review with marketing as a whole.</p>
<p>Ultimately, the key question to ask when measuring engagement is, Are we getting what we want out of the conversation? When you ask businesses why they are participating in social media, what do they say? Most, “to make money,”  If they say, “to grow our business,” they’re just saying, “to make money,” in a nicer way. If they say, “to participate in the conversation,” which is the more appropriate reason to be involved in the social web.</p>
<p>In it&#8217;s simplest term let me tell you the why you need to be engaged in this type of marketing, however, Social Media on it&#8217;s own is not the end all be all.  A well executed Online Presence for a business should include a well designed and thought out Web Site/Blog, Search Engine optimized pages, as well as a well researched Pay Per Click program. On top of this should be the inclusion to the 30-40 Social Media sites which will in turn earn you back links to your site.</p>
<p>You may be wondering, “you didn&#8217;t answer the original question”, and your right. Let me answer it this way. Did you ask the Yellow Page sales person for the return on investment? Did you ask the Value Coupon rep for that same answer? Even still there is an answer, yes in your business it can be tracked and quantified with some very simple techniques like simply interacting with your costumers. I&#8217;ll conclude with this, the Internet is the place where your potential customers are looking for your products and services and you do need to be there. Be there in a way that shows how great of a business you are.</p>
<p>Lastly, I hope I didn&#8217;t over simplify this issue, please comments and questions to <a href="mailto:l.mcleod@bulbwired.com" target="_blank">l.mcleod@bulbwired.com</a>, we love the interaction.</p>
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		<item>
		<title>How to strike the balance between your blog and Twitter</title>
		<link>http://bulbwired.com/2009/09/how-to-strike-the-balance-between-your-blog-and-twitter/</link>
		<comments>http://bulbwired.com/2009/09/how-to-strike-the-balance-between-your-blog-and-twitter/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 20:43:01 +0000</pubDate>
		<dc:creator>bulbwired</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://bulbwired.com/?p=457</guid>
		<description><![CDATA[by Marc Meyer on 09/12/2009 18:40- From SocialMediaToday.com
Do you feel like Twitter is stealing the oomph from your blog? That you don’t blog as much as you used to? Yea me too. A lot of good topics get thrown under the 140 character bus in the form of epiphany like sound bites. So what do [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 5px; margin-left: 9px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fbulbwired.com%2F2009%2F09%2Fhow-to-strike-the-balance-between-your-blog-and-twitter%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fbulbwired.com%2F2009%2F09%2Fhow-to-strike-the-balance-between-your-blog-and-twitter%2F" height="61" width="51" /></a></div><p>by <a href="http://socialmediatoday.com/SMC/123756">Marc Meyer</a> on 09/12/2009 18:40- From <a href="http://socialmediatoday.com" target="_blank">SocialMediaToday.com</a></p>
<p>Do you feel like Twitter is stealing the oomph from your blog? That you don’t blog as much as you used to? Yea me too. <img class="alignleft size-medium wp-image-458" title="seesaw" src="http://bulbwired.com/wp-content/uploads/2009/09/seesaw-300x186.jpg" alt="seesaw" width="300" height="186" />A lot of good topics get thrown under the 140 character bus in the form of epiphany like sound bites. So what do you do about it? How are you striking the balance between the 2? Are you on a schedule? Do you tweet at certain times?</p>
<p><strong>How do you decide when to save that mind blowing tweet for a full blown blog post? </strong></p>
<p>I used to blog every day, and now? 3 times a week. However there are days that I might write 3 blog posts in one day. Is that you? Here’s what might work for you. Because though I may be only blogging 3 times a week, I’m getting my source material from Twitter.</p>
<p>So though Twitter might be stealing some of my thunder, it is also creating the lightning for my blog posts.</p>
<p><strong>Use Twitter as your source and inspiration for topics. </strong></p>
<p>The real trick though, as has just been pointed out to me by<a href="http://spiral-scratch.blogspot.com/" target="_blank">@newjerseyliz</a>, is how do you manage to read tweets, respond to tweets, read blog posts and respond to blog posts and write your own blog posts? And do it consistently. That’s why my Twitter network has evolved into my own personal RSS filter of what I should read. Maybe yours should too? Tell me what’s working for you.</p>
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		<title>25 Social Media Sites for Real Estate agents</title>
		<link>http://bulbwired.com/2009/08/social_media/</link>
		<comments>http://bulbwired.com/2009/08/social_media/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 22:55:42 +0000</pubDate>
		<dc:creator>bulbwired</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Site maintence]]></category>
		<category><![CDATA[Social Media Marekting]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Yahoo Search Marketing]]></category>

		<guid isPermaLink="false">http://bulbwired.com/?p=407</guid>
		<description><![CDATA[25 Social Networking Sites For Real Estate Agents &#8211;  Presentation Transcript
25 Social Networking Sites For Real Estate Agents. View more presentations from Tina Merritt.


By: Tina Merritt Wolkia www.wolkia.com

276% Growth in 35-54 Year old users 194% Growth 55+ Year old users 101%  Growth 25-34 Year old users 66.3% of users are over 21
The key [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 5px; margin-left: 9px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fbulbwired.com%2F2009%2F08%2Fsocial_media%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fbulbwired.com%2F2009%2F08%2Fsocial_media%2F" height="61" width="51" /></a></div><h2>25 Social Networking Sites For Real Estate Agents &#8211;  Presentation Transcript</h2>
<p><a href="http://www.slideshare.net/tinainvirginia/25-social-networking-sites-for-real-estate-agents">25 Social Networking Sites For Real Estate Agents</a>. View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/tinainvirginia">Tina Merritt</a>.</p>
<div  align="center"><object style="margin: 0px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=25socialnetworkingsitesforrealestateagents-090430170007-phpapp01&amp;rel=0&amp;stripped_title=25-social-networking-sites-for-real-estate-agents" /><param name="allowfullscreen" value="true" /><embed style="margin: 0px;" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=25socialnetworkingsitesforrealestateagents-090430170007-phpapp01&amp;rel=0&amp;stripped_title=25-social-networking-sites-for-real-estate-agents" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><!-- disable_ad_section_start(weight=0.5) --></p>
<p>By: Tina Merritt Wolkia www.wolkia.com</p>
<ol>
<li>276% Growth in 35-54 Year old users 194% Growth 55+ Year old users 101%  Growth 25-34 Year old users 66.3% of users are over 21</li>
<li>The key to success here is simple. If you want social networking to work for  you, keep it fun, keep it real and stop selling. It&#8217;s not like TV where you&#8217;ve  got 30 seconds to slam them with whatever product or idea you may have. Your  internet presence is not a brochure either. An active profile is something much  greater and potentially more powerful. It&#8217;s a living testimonial that places you  as a professional in a social context.</li>
<li>Engage your audience by starting a group for \&#8221;fans\&#8221; ie: your mom and  childhood friends who want to see you succeed. Get people to join you in a real  estate related game.</li>
<li>Join existing groups that interest you. If you join one of  the big real estate groups, engage your collegues by opening a discussion. </li>
<li>Start at least one fire on the message boards by asking an intelligent real  estate question that people are compelled to answer.</li>
<li>Don&#8217;t blow hot air, post  notes that clearly show your expertise.</li>
<li>Include links to your blog and website</li>
<li>Check your profile settings and make sure your profile can be indexed by search  engines</li>
<li>145,000 members Free or low cost blogs w/ great Google-juice International  networking Great place to ―brainstorm‖ LOCALISM!</li>
<li>Linkedin is more of a BUSINESS network than a SOCIAL network. Linkedin  Groups Linkedin is for Person A connecting Person B to Person C Participate in  discussions</li>
<li>Yes, this is a social network – really! Consumers love video – especially  raw video. Google loves video. Video is the future of real estate. Every agent  can have their own ―Channel‖ for free!</li>
<li>Wildly popular photo sharing, photo search and social networking site. It&#8217;s  owned by Yahoo! and so will be around for a while. Flickr can be an extremely  valuable (and dirt-cheap or free) tool for building relationships with people  who are interested in your focus area, and for enabling them to find you and  ultimately do business with you. Flickr albums frequently surface very high in  Google search results.</li>
<li>Myspace, at it’s best, is a fantastic communication tool that can assist  people interact on just about any subject. Think of the younger brother or  sister communicating with their older sibling in college, across the country or  across the world.</li>
<li>The new Zillow API Network turns member sites into mini real estate portals.  Search results list, Zestimate® home valuations, home valuation charts,  comparable houses, and market trend charts. Zillow Discussions allow Agents to  engage with the consumer through questions/answers.</li>
<li>Trulia Voices is a place for you to ask questions about real estate and  share what you know with locals, agents, brokers and experts.</li>
<li>FriendFeed is a service that makes it easy to share with friends online. It  offers a fun and interactive way to discover and discuss information among  friends. You get a customized feed made up of the content that your friends  shared—from photos to interesting links and videos to messages just for you. And  your friends get their customized feeds, full of the cool stuff that you&#8217;ve  shared.</li>
<li>Lifestream Platform delivers real-time, chronological updates from all of  your friends. Lifestream updates are available from your friends from Facebook,  Myspace, YouTube, Flickr, Twitter and Delicious, with many more to come. Bebo  allows you to share your life—past, present and future with everyone you care  about through Lifestory. The Lifestory provides you with an interactive display  of life events in chronological order in an intuitive and easy to use timeline.  Lifestories are made up photos, videos, stories and special events that you want  to record or schedule. The Lifestory is updated automatically each time you add  important content to your Bebo profile or manually add a new event.</li>
<li>With more than 100 million members worldwide, Friendster is a leading global  online social network. Friendster is focused on helping people stay in touch  with friends and discover new people and things that are important to them.  Online adults, 18 and up, choose Friendster to connect with friends, family,  school, social groups, activities and interests.</li>
<li>Launched in 2003, hi5 is now one of the world&#8217;s largest social networks and  a top 20 website globally — with 80+ million registered members in over 200  nations. hi5 Networks, Inc. is headquartered in San Francisco, California.</li>
<li>Zorpia was founded in 2003 with a goal of bringing people together from all  over the world and allowing them to share their ideas and interests. Primary  features are photo album, online journal, social networking, customized  homepage, comment system and discussion forum. The headquarters are located in  Hong Kong, China.</li>
<li>StumbleUpon helps you discover and share great websites. As you click  Stumble!, it delivers pages matched to your personal preferences. These pages  have been explicitly recommended by your friends or one of 6 million+ other  websurfers with interests similar to you. Rating these sites you like  automatically shares them with like-minded people – and helps you discover great  sites your friends recommend.</li>
<li>Digg is a social news website. All editorial control belongs to the Digg  community members. This concept runs counter to traditional media outlets where  stories are chosen by a small handful of editors. With Digg, all stories are  submitted and voted on by the community members. If a story becomes popular  enough, it gets promoted to the front page.</li>
<li>A social network that allows users to interact with each other and provide  user ratings and reviews based upon past interactions. ―Review a Property‖,  which allows you to write a comment on a property that you see while browsing  listings. You can also show off ―Your Crib‖, which will allow you to display  pictures and videos of your house, just like the popular MTV show ―Cribs‖, we  all are celebrities in our own mind.</li>
</ol>
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		<title>7 Reasons Why 87% of Affiliate Marketers Don&#8217;t Make Money.</title>
		<link>http://bulbwired.com/2009/05/7-reasons-why-87-of-affiliate-marketers-dont-make-money/</link>
		<comments>http://bulbwired.com/2009/05/7-reasons-why-87-of-affiliate-marketers-dont-make-money/#comments</comments>
		<pubDate>Sun, 10 May 2009 22:49:46 +0000</pubDate>
		<dc:creator>Larry McLeod</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Affiliate networks]]></category>
		<category><![CDATA[dofollow]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[SEO tips]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://bulbwired.com/?p=242</guid>
		<description><![CDATA[If you are a work at home beginner then being an affiliate is THE most lucrative means to start making money fast. But being an affiliate and being a successful affiliate who&#8217;s making money are two different things. You&#8217;ll be surprised that 87% of affiliates don&#8217;t make more than $175 a month. Are you one [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 5px; margin-left: 9px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fbulbwired.com%2F2009%2F05%2F7-reasons-why-87-of-affiliate-marketers-dont-make-money%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fbulbwired.com%2F2009%2F05%2F7-reasons-why-87-of-affiliate-marketers-dont-make-money%2F" height="61" width="51" /></a></div><p style="padding:2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid">If you are a work at home beginner then being an affiliate is THE most lucrative means to start making money fast. But being an affiliate and being a successful affiliate who&#8217;s making money are two different things. You&#8217;ll be surprised that 87% of affiliates don&#8217;t make more than $175 a month. Are you one of these struggling affiliate marketers? Here are 7 reasons why you could be among those who don&#8217;t make money.</p>
<p>1) Saturated Market</p>
<p>One of the most common mistakes that many affiliates make is to join an affiliate program that promotes a product that targets a highly saturated market. That means that the target market you are trying to sell to is full of others who are trying to sell the same thing. Areas such as &#8220;internet marketing&#8221; and &#8220;website traffic&#8221; are areas that relatively new affiliates should be weary of since it&#8217;s very hard to sell anything in these markets unless you&#8217;ve already made a name for yourself. Stay away from these highly saturated markets and find &#8220;niche&#8221; markets that you can easily dominate and promote to. This will greatly help you make a profit.</p>
<p>2) No interest in product</p>
<p>This is a mistake that many affiliates do without knowing it. They simply join an affiliate program because it&#8217;s &#8220;cool&#8221; or because someone else told them to. And they figure that by being an affiliate they will get the same benefits. Don&#8217;t be fooled. If you don&#8217;t have a personal interest in the product you are promoting you won&#8217;t put in the effort to actively promote it. And this will ruin your chances of success. If you like what you promote, then it shows through your websites or your written words and this positive influence is transferred to your prospective buyers as well. Make sure you join an affiliate website that promotes a product that interests you.</p>
<p>3) Low profitability</p>
<p>Many affiliates join an affiliate program simply because the payout per sale is huge. Often a single sale might pay you $99.00. And you think it&#8217;s a good product to promote. But you forget the fact that to earn $99.00 you have to sell a product that&#8217;s $299.00. Thus a single sale could be hard to make as compared to a much lower priced item. Therefore concentrate on joining an affiliate program that pays a higher percentage yet has a product price that is low or moderate. A 50% commission of a product that costs $50 is a good deal because you will be able to sell more of that product that the high priced ones.</p>
<p>4) No pre-selling</p>
<p>Many affiliates simply advertise their affiliate URL. They put their entire faith on the main affiliate website that they are sending people to. Thus your success is in someone else&#8217;s hands. Why take the risk? Why not pre-sell the idea of the product and get the prospect into a buying mood by preparing them for what they will find at the affiliate main site? A well constructed product review can be the ideal pre-sell for any product. Advertise your website that reviews the product and let the prospect visit the main site via your website. Once you &#8220;prep&#8221; them up, the sale is far more easier to make.</p>
<p>5) No Link cloaking</p>
<p>As I mentioned before, many affiliates use their affiliate URLs in advertising. This means that their affiliate Ids are plainly visible to anyone who wants to replace it with their own and thus steal a sale from you. Thus you must employ some form of link cloaking or encryption so that your affiliate links don&#8217;t get stolen or hijacked. Why chance it when you can prevent link theft?</p>
<p>6) No focus</p>
<p>A common mistake of an affiliate is to join an affiliate network and start promoting ALL of the network&#8217;s products at once. This &#8220;shot gun&#8221; affect can shoot down your profits simply due to the fact that you have no focus and thus your advertising efforts are wasted. Always pick one or two related products and maintain your focus. This way you can tune your marketing efforts without the other product cannibalizing your profits.</p>
<p>7) No targeted traffic</p>
<p>And lastly the most common mistake is to have no targeted traffic. Website traffic means nothing unless you get targeted traffic. Simply joining click exchanges or traffic exchanges will not make your affiliate checks soar. You simply MUST employ methods of FREE targeted traffic generation and keep generating traffic in this manner if you want your profits to increase as well.</p>
<p>There you have it. If you can avoid those 7 mistakes, then you will become a Super Affiliate that finally earns the kind of money you&#8217;ve always dreamed of.</p>
<p><strong>About the Author</strong><br />
Khemal Dole owns and operateshttp://www.PaychecksDirect.com, a completely FREEservice that teaches many beginners and evenexperts how to work at home. Sign up for his FREE 14 day Work At Home Beginner&#8217;s Course and learn how real people make money from the internet.</p>
<p>Article source: <a href="http://www.contentdragon.com/content/business/small-business/7-reasons-why-87%25-of-affiliate-marketers-don-t-make-money/">http://www.contentdragon.com/content/business/small-business/7-reasons-why-87%25-of-affiliate-marketers-don-t-make-money/</a></p>
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		<title>Accidental Entrepreneur?</title>
		<link>http://bulbwired.com/2009/05/accidental-entrepreneur/</link>
		<comments>http://bulbwired.com/2009/05/accidental-entrepreneur/#comments</comments>
		<pubDate>Thu, 07 May 2009 18:05:11 +0000</pubDate>
		<dc:creator>bulbwired</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO training]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marekting]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://bulbwired.com/?p=230</guid>
		<description><![CDATA[

The very meaning of the word “Entrepreneur” suggests that accidental doesn’t go well with it, an oxymoron of sorts. The adjectives mostly associated with entrepreneur could be; Great, Awesome, Extraordinary and the like, after all it does take an above average effort to succeed  in any enterprise, more so in the context of this [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 5px; margin-left: 9px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fbulbwired.com%2F2009%2F05%2Faccidental-entrepreneur%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fbulbwired.com%2F2009%2F05%2Faccidental-entrepreneur%2F" height="61" width="51" /></a></div><p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: left; line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;"><br />
</span></p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: left; line-height: normal;">The very meaning of the word “Entrepreneur” suggests that accidental doesn’t go well with it, an oxymoron of sorts. The adjectives mostly associated with entrepreneur could be; Great, Awesome, Extraordinary and the like, after all it does take an above average effort to succeed <span> </span>in any enterprise, more so in the context of this story, Affiliate Marketing, SEO/PPC, the new Social Media. <span> </span>Let me promise right now not to be a slave to this economy, however, what has risen up from the ashes is; more and more people are taken to their own businesses out of a shear lack of meaningful employment options. How this will flush out is still to be seen, whichever way it goes it’s always smart to aim your product and service at the masses before you can define a niche.</p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">Entrepreneur </span></p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">–noun </span></p>
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<p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">1.</span></p>
</td>
<td style="padding: 0.75pt;">
<p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">a person who organizes and manages   any enterprise, esp. a business, usually with considerable initiative and   risk.</span></p>
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<p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; display: none;"> </span></p>
<table class="MsoNormalTable" border="0" cellpadding="0">
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<td style="padding: 0.75pt; width: 26.25pt;" width="35">
<p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">2.</span></p>
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<td style="padding: 0.75pt;">
<p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">an employer of productive labor;   contractor.</span></p>
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<td style="padding: 0.75pt; width: 26.25pt;" width="35"></td>
<td style="padding: 0.75pt;"></td>
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<p class="MsoNormal">
<p class="MsoNormal">
<p class="MsoNormal">There are some great entrepreneurs over the last ten years or so that just seemed destined for greatness and it looked like there was no other career choice that would fit, it simply seems natural that heading their own enterprise was the only course. <span> </span>Here are a few I know to a different degree; one personally, one casually and one I just admire from afar.</p>
<p class="MsoNormal">Scott Richter from <a href="http://affiliate.com" target="_blank">Affiliate.com</a> and Media Breakaway, it seems like Scott is a lucky guy, always right place right time kind of guy. I know Scott casually and know that he is one of the hardest working people I’ve seen in this business. As my Dad used to say, “Luck is something you make yourself available for”. That is how Scott occurs to me, try many things and see how they flush out and yes good luck seems to shine on him. With the great things he has accomplished so far I am certain Scott has a lot more ahead of him.</p>
<p class="MsoNormal">Let me give you a shining example of another leader in affiliate marketing. Kevin De Vincenzi from <a href="http://xy7.com" target="_blank">XY7.com</a> and Rapid Response Marketing, The reason this is going to be such a glowing accolade is, Kevin and I don&#8217;t really get along, however, he is truly a born entrepreneur and a great businessman and one could learn a lot from him. Kevin constantly throws a lot of crap against the wall to see what sticks and is constantly looking for ways to monetize, always looking for the “outside the box” angles. <span> </span>I myself learned a great deal working for him and although I don’t have the dough he has to experiment, I do in fact try to see the angles. Kevin has achieved much with a limited education and limited resources, kudos to Kevin.</p>
<p class="MsoNormal">Here is a person I would like to know personally and know more about, Peter Bordes, Founder and CEO of <a href="http://www.mediatrust.com/" target="_blank">MediaTrust</a> as well as a slew of other great accomplishments. <span> </span>Peter seems to be a highly intelligent person with a high degree of integrity. <span> </span><span> </span>Peter Founded the Advaliant CPA platform out of a need for honesty and integrity in April of 2004 and has become a leader in this space. <span> </span>The leadership Peter has assembled in MediaTrust alone is a reason to emulate.</p>
<p class="MsoNormal">The reason I bring up seemingly “born to be” an entrepreneurs in an article call “accidental….”, we all need to mirror someone especially given that these new accidental entrepreneurs do not have the needed skill set to succeed on their own, myself included. <span> </span>All 3 of these great entrepreneurs should be followed for the very same reason I do, they are all at the top of their game and are winners. If you are anything like me, an “accidental entrepreneur” as the tile suggests you do not have the same skill set as these guys and need mentoring in all aspects of your business.</p>
<p class="MsoNormal">Now don’t misread me here, all 3 of these guys are highly un-accessible, bottom-line not easy to get to talk to. <span> </span>Scott has sort of a fan club kind of base and is not easy to get to talk to unless you are in his inner circle. The few times I had the chance to hang with Scott at events like ad-tech and Affiliate Summit I enjoyed it and he really seems like a nice guy, although very private. <span> </span>Peter is highly visible in the Social Media space and can easily be found on twitter and others, although a real busy guy. Kevin, will talk to you if you have something of value, only money value. <span> </span>Can’t really be found much on the Social Media scene and like Scott has an inner circle and stays close to that.</p>
<p class="MsoNormal">In summary, the new economy has many of us <span> </span>“Team Players” and what I mean by that is guys/gals that prospered inside of larger companies and find themselves with no other options but to carve out a piece of the pie for themselves, yes entrepreneurship. Although still in my humble beginnings bulbwired.com was born. I would truly rather be a part of something bigger and exciting, however, the opportunities are slim and even slimmer in Portland, OR where I live. There has been interest and offers; all have me moving and with 3 kids a wife and a dog it’s not easy to do.<span> </span>I find myself inside the exciting world of going on my own and find strength in following these guys as well as others I know in other businesses beyond the Internet. <span> </span>The point ladies and gentleman don’t go it alone, find the people that can help you and ask for their help. Lastly, I want to thank an “Accidental Entrepreneur” Auggie over at <a href="http://auggie4000.com" target="_blank">auggie4000.com</a>, Auggie has helped a lot and continues to be an inspiration. <span> </span></p>
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		<title>Quick thoughts on Outbound links.</title>
		<link>http://bulbwired.com/2009/05/quick-thoughts-on-outbound-links/</link>
		<comments>http://bulbwired.com/2009/05/quick-thoughts-on-outbound-links/#comments</comments>
		<pubDate>Thu, 07 May 2009 01:20:36 +0000</pubDate>
		<dc:creator>bulbwired</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[dofollow]]></category>
		<category><![CDATA[dofollow blogs]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google site map]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[On page]]></category>
		<category><![CDATA[On Page optimization]]></category>
		<category><![CDATA[On Site]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM tips]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO tips]]></category>
		<category><![CDATA[SEO training]]></category>
		<category><![CDATA[Site maintence]]></category>
		<category><![CDATA[Social Media]]></category>
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		<category><![CDATA[Yahoo Search Marketing]]></category>

		<guid isPermaLink="false">http://bulbwired.com/?p=224</guid>
		<description><![CDATA[Does anyone else find it  surprising that so many site owners are reluctant to provide outgoing links on their website. Somehow they have come to believe that providing relevant outgoing links from their site can be harmful to their results in the search engines.
When you send your visitors to a relevant resource, this is not [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 5px; margin-left: 9px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fbulbwired.com%2F2009%2F05%2Fquick-thoughts-on-outbound-links%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fbulbwired.com%2F2009%2F05%2Fquick-thoughts-on-outbound-links%2F" height="61" width="51" /></a></div><p>Does anyone else find it  surprising that so many site owners are reluctant to provide outgoing links on their website. Somehow they have come to believe that providing relevant outgoing links from their site can be harmful to their results in the search engines.</p>
<p>When you send your visitors to a relevant resource, this is not a bad thing. This is a good thing.</p>
<p>Relevant sites does NOT mean competitive sites.</p>
<p>Definitions of Relevant on the Web:</p>
<p>Having a bearing on or connection with the subject at issue; “the scientist corresponds with colleagues in order to learn about matters relevant to her own research” wordnet.princeton.edu/perl/webwn</p>
<p>Evidence or information that has enough value to prove something significant to a case.http://www.attorneykennugent.com/library/r.html</p>
<p>If you write an article and would like to provide evidence of what you are saying, you should provide your resources within the article. Those MUST be credible resources. For example, if I write an article about <a href="http://www.gnc-web-creations.com/website-credibility.htm"><strong>website credibility</strong></a>, the site I point to in order to back up what I am saying must be an EXPERT on the topic, such as the <a href="http://www.webcredibility.org/guidelines/"><strong>Stanford Guidelines for Website Credibility</strong></a>. This method (used properly) gives your pages MORE value, not less. It also adds to the relevance of your page to the topic.</p>
<p>Incoming and outgoing links are not just about making pages filled with links. It is something that can be blended into your website in multiple ways, as it pertains to the specific page.</p>
<p>Think about the common interests of your target visitors and you will have no trouble deciding if a link is relevant to your site.</p>
<p>J Walker from GNC Web Creations<br />
<a href="http://www.gnc-web-creations.com/">http://www.gnc-web-creations.com/</a></p>
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		<title>Is Wolfram Alpha the Google Killer?</title>
		<link>http://bulbwired.com/2009/05/is-wolfram-alpha-the-google-killer/</link>
		<comments>http://bulbwired.com/2009/05/is-wolfram-alpha-the-google-killer/#comments</comments>
		<pubDate>Mon, 04 May 2009 21:58:31 +0000</pubDate>
		<dc:creator>bulbwired</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
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		<description><![CDATA[Wolfram Alpha is a search service being released this month that some feel is a Google killer. The jury is still out, however,it does hint at the possible future direction of search services. Wolfram Alpha hasn&#8217;t been launched as of yet. The major difference between Wolfram Alpha and existing search services is that it answers [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 5px; margin-left: 9px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fbulbwired.com%2F2009%2F05%2Fis-wolfram-alpha-the-google-killer%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fbulbwired.com%2F2009%2F05%2Fis-wolfram-alpha-the-google-killer%2F" height="61" width="51" /></a></div><p>Wolfram Alpha is a search service being released this month that some feel is a Google killer. The jury is still out, however,it does hint at the possible future direction of search services. Wolfram Alpha hasn&#8217;t been launched as of yet. The major difference between Wolfram Alpha and existing search services is that it answers questions, as opposed to returning a list of pages.</p>
<p>Last weekend, <a href="http://wolframalpha.com/">Wolfram Alpha</a>, unveiled a new &#8220;computational knowledge engine&#8221; based on the work of Stephen Wolfram. Some have dubbed Alpha a &#8220;Google killer,&#8221; but, in reality, it is very different from the standard search engines that we are all familiar with today.</p>
<p>Here is a public demo Wolfram gave earlier this week.</p>
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		<title>On-the-Page Optimization</title>
		<link>http://bulbwired.com/2009/05/on-the-page-optimization/</link>
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		<pubDate>Mon, 04 May 2009 02:07:34 +0000</pubDate>
		<dc:creator>bulbwired</dc:creator>
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		<description><![CDATA[




The following post is just a few thoughts about On-the-Page Optimization &#8230;
&#8230; and an attempt at a checklist.
Links vs On Page SEO
When optimizing a page for competitive terms, the bulk of the  ranking algorithm will be based upon link analysis and site authority.  Effective link building has no limit to how much it [...]]]></description>
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<h3>The following post is just a few thoughts about On-the-Page Optimization &#8230;</h3>
<h3>&#8230; and an attempt at a checklist.</h3>
<p>Links vs On Page SEO</p>
<p>When optimizing a page for competitive terms, the bulk of the  ranking algorithm will <img class="size-full wp-image-209 alignleft" style="margin: 5px;" title="on-page-seo-list" src="http://bulbwired.com/wp-content/uploads/2009/05/on-page-seo-list.jpg" alt="on-page-seo-list" width="200" height="250" />be based upon link analysis and site authority.  Effective link building has no limit to how much it can help your  rankings for competitive keywords you are targeting. Good on page  optimization helps you rank for a wide array of less competitive  keywords.</p>
<h3>Keyword Density (KD) is Overrated</h3>
<p>Some people think that more is better, and more is better, and more  is better. This is not true with on-the-page keyword density. The  algorithms for grading page copy are based on a bell curve. Some pages  will have near-perfect term weights. But after some point, added  placement of certain words does not make a page any more relevant; in  fact, it can make a page become less relevant and appear more likely to  be spam.</p>
<h3>Why Focusing on Keyword Density is a Waste of Time</h3>
<p>About half of all search queries are unique. Many of the searches  that bring visitors to your site are for keyword phrases you never  would have guessed. If a site is not well-established, most search  traffic will be for long, multiword search phrases.</p>
<p>When webmasters start thinking about keyword density, many of them  tend to remove descriptive modifiers and other semantically-related  terms. Since some of those terms will no longer appear on the page, the  “optimized” page no longer ranks well for many queries it once ranked  for.</p>
<p>People write, search, and use language in similar ways. Thus, if you  write naturally, you are going to be far better optimized for long-tail  searches than some person who wastes time on keyword density will be.</p>
<p>If the content sounds like it was designed for engines instead of  people, then less people are going to want to read it or link to it.  Time spent tweaking keyword density would usually be better spent  creating additional useful original content.</p>
<h3>Over-optimizing a Page Makes a Page Likely to be Flagged as Spam</h3>
<p>Some places try to optimize content so aggressively that the copy  reads like rubbish. Traffic means nothing if people do not talk about  your business or convert on your offers. Obviously, that is no good.  But it gets even worse than that&#8230;some pages that are over-optimized  don&#8217;t even get traffic.</p>
<p>Imagine a page that starts its page title, meta description, first  header, first paragraph, and second paragraph all with the same word or  phrase. Does that sound like natural quality information? Or perhaps  more like someone trying to game the relevancy algorithms? If it looks  and smells like spam then it is likely to get filtered out of the  search results.</p>
<h3>Natural On Page SEO</h3>
<p>You have to mix it up.  Sure, make the page title relevant, but don’t forget to</p>
<ul>
<li>mix up your phrase order</li>
<li>use a few subheaders that are not keyword rich</li>
<li>use modifiers and related terms in some of your subheaders and throughout the page copy</li>
</ul>
<p>The more your writing sounds like it was crafted for humans instead  of bots, generally the better it will rank. Search engines want to rank  high-quality information. Think news articles more than optimized  pages. If your content looks more like a newspaper article than a piece  of obviously SEOed text, you are on the right track.</p>
<p>Each search engine has its own algorithms, and they do not all align  with one another. Thus, the most effective way to improve your rankings  on all search engines will be via link building,  but proper page structure and on-the-page optimization play important  roles in gaining targeted traffic, especially for non-competitive  keyword phrases or in search engines that rely heavily on page content.</p>
<h3>Page Specific Relevant Content</h3>
<p>Almost every page is going to have navigation and design elements.  For search engines, the portions of the page that matter most, and that  you have the most control over, are the textual content parts. Make  sure that every page that you want to rank has enough page specific  content on it that a search engine can tell that the page is focused on  that topic. If a page consists mostly of repetitive sitewide navigation  or illegible images it is hard for search engines to trust it or know  what it is about.</p>
<p>You can create this kind of content by adding manufacturer details,  editorial reviews, customer product feedback, product comparisons, and  lists of recommended similar or compatible parts.</p>
<h3>Use Keywords in Headings</h3>
<p>Use keywords in headings and subheadings throughout the page—this  heading should capture the person’s attention and tell them they are in  the right place. Think of these headings like you would a heading in a  newspaper; a classic, straight SEO approach might be</p>
<p>&lt;h1&gt;Optimize Web Pages &#8211; Learn SEO Copywriting&lt;/h1&gt;</p>
<p>You may wish to use something with a call to action as well.  That would appear more like</p>
<p>&lt;h1&gt;Learn SEO Copywriting Techniques that Drive Killer Converting Search Engine Traffic &lt;/h1&gt;.</p>
<p>Heading tags go from H1 to H6, with the biggest tags being the  smallest number (i.e., h1 renders the biggest font). You can change how  the text appears with CSS. I usually try to get some of my primary and  secondary keyword phrases and similar phrases in my page heading as  well as in many subheadings.</p>
<p>I recommend using a single H1 tag on each page. I also try to use  many H2 or H3 tags to break up the page copy and help structure the  data.</p>
<h3>Break the Page Into Pieces</h3>
<p>h1 (consisting of primary keywords and a modifier or call to action)  Only use one h1 tag per page and do not bold or emphasize it. It  probably works best if it is different than your page title &#8211; different  phrase order, singular vs plural, and substitute synonyms where it  makes sense.</p>
<p>Examples of subheadings can be as follows:</p>
<p>h2 (similar subtopic idea with some related keyword phrases in it)</p>
<p>paragraph blah blah blah</p>
<p>h2 (another subtopic with some semantically related words)</p>
<p>paragraph blah blah</p>
<p>paragraph blah blah blah</p>
<p>h2 (Many subtopics do not have the same keywords as the page title and  main heading. If you are writing for conversion, not all of them will,  which is also good for SEO. If your page title and your headings  contain the exact same keyword phrase it may look like an attempt to  manipulate search relevancy. Mix it up. Keep it natural looking.)</p>
<p>h2 (Don’t forget to change word order and use plural and singular versions)</p>
<p>unordered list</p>
<p>paragraph blah blah</p>
<p>h2 (another subtopic focused on another niche)</p>
<p>paragraph blah blah blah</p>
<p>paragraph blah blah blah</p>
<p>Usually the subheadings will focus on a keyword phrase that is slightly more specific than the main heading.</p>
<p>The next example set is going to contain a bit of self-promotion,  but that is not really the intent. It is hard for me to think of  structuring content without thinking about a topic, and it doesn’t make  a whole lot of sense to tell people to copy any of my pages or client  sites.</p>
<h3>Example of a Liberal Use of Subheadings</h3>
<p>Descriptive, reader-focused subheadings improve the usability of  your website, both for search engines and people. If I wrote a page  about applying for a job, the page title and headers might look  something like this:</p>
<p>&lt;title&gt;Search Engine Optimization Guru Looks to Help 1 Lucky Client&lt;/title&gt;</p>
<p>&lt;h1&gt;Online Search Engine Optimization Expert for Hire&lt;/h1&gt;</p>
<p>&lt;h2&gt;Aaron Wall: Your SEO Expert&lt;/h2&gt;</p>
<p>&lt;h3&gt;Author of SEO Book: A Well-Known Search Blog&lt;/h3&gt;</p>
<p>content</p>
<p>&lt;h3&gt;Top Selling Marketing Book Author&lt;/h3&gt;</p>
<p>content</p>
<p>&lt;h2&gt;History in the Search Community&lt;/h2&gt;</p>
<p>&lt;h3&gt;Speaker at Search Engine Strategies &amp; WebmasterWorld&lt;/h3&gt;</p>
<p>content</p>
<p>&lt;h3&gt;Directory Editor at Major Directories&lt;/h3&gt;</p>
<p>content</p>
<p>&lt;h3&gt;Moderator at Many Professional Webmaster Discussion Forums&lt;/h3&gt;</p>
<p>content</p>
<p>&lt;h2&gt;Search Engine Ranking Achievements&lt;/h2&gt;</p>
<p>&lt;h3&gt;Search Marketing ROI Results&lt;/h3&gt;</p>
<p>content</p>
<p>&lt;h3&gt;Client Testimonials&lt;/h3&gt;</p>
<p>content</p>
<h3>Don&#8217;t Go Crazy</h3>
<p>Headings help structure the information, but you shouldn’t overdo  it. If you start doing things like placing all your content in an H1  tag, bolding the H1 tags, or bolding all occurrences of your keywords,  then you are doing things that would give search engines a reason to  discount your page. Thus, the combined effect will be more likely to  hurt your rankings on multiple fronts, since your content may look less  appealing to search engines and site visitors will be less likely to  buy from it or link to it.</p>
<h3>Place Your Keywords Where it Makes Sense</h3>
<p>After the headings, the rest of the page copy is usually written  with sales conversion in mind, and I do not pay too much attention to  optimizing it for search engines other than adding in a modifier here  or there and making sure that I have mixed up the phrase order of core  keywords in some spots. Natural writing should cause you to use your  keywords throughout the text.</p>
<p>If you are struggling to get your keywords into the page here are some ideas:</p>
<ul>
<li>Place keywords in normal body content.</li>
<li>Place keywords in heading tags.</li>
<li>Place keywords in img alt tags.</li>
<li>When the word is part of a small statement making a specific point, you may bold it or italicize it.</li>
<li>You may also want to include your keywords a few times in bulleted lists.</li>
<li>When possible, place the keywords in links, and don’t forget navigation.</li>
<li>Don’t focus on just one core keyword over and over again.  Mix in many variations.</li>
<li>The key focus of the page should be on readability. If the page  does not make sense to human eyes, then it is no good for a search  engine and it will not make sales. You want to use keywords, but not to  the point where it sounds like you are writing for the search engine  and not the user.</li>
<li>When in doubt, ignore the keywords, write your article for people,  and then come back to it and make sure you covered all the important  topics you wanted to cover.</li>
</ul>
<h3>Use Variation</h3>
<p>Since latent semantic indexing-type algorithms may be able to detect  unnatural copy that lacks related terms and will score hyper-focused  repetitive unnatural text as being less relevant, it is important to  use some mixture of terms and phrases (i.e., in some spots you want to  use terms related to your keywords and not just your keywords).</p>
<p>If you took your core keyword out of the page copy and replaced it  with blanks, would humans to be able to understand what the document  was about? If they could, you are in great shape.</p>
<h3>Be Creative</h3>
<p>There are so many creative ways to mix in your keywords.  Assuming we wanted to target <em>eat cheddar</em>, we could write the following:</p>
<h3>Spread Your Keywords Throughout the Page</h3>
<p>Some of the more recent algorithms may have the ability to look for  natural language patterns. In natural language, the different words in  a keyword phrase will appear spread apart from one another in some  occurances. To boost your rankings in these algorithms, you will want  to use the word eat in some spots and cheddar in other spots.</p>
<p>Often your keywords will appear next to each other naturally. Some  words like peanut and butter often occur together, but in general, all  of your occurrences of the keywords should not be together unless that  is how they would appear in a newspaper article about your topic.</p>
<h3>Keywords Near the Beginning of the Source Code</h3>
<p>Keywords near the top of the page, and before your navigation, may  be weighted more heavily and enhance your search engine rankings.  Search engines care about the order the content appears in the page  code more than on the screen.</p>
<p>Reorganizing the text can easily be accomplished by writing a  sentence above your branding images or through using a floating DIV or  another CSS technique. When using tables, some people use a blank cell  technique to make the search engines see the body content before  navigation. If search engines weight where the keywords are on the  page, then they most likely use the order of the words in the actual  page source code and not the visual display of the pages.</p>
<p>Microsoft did research into visual page segmentation, and Google  hired some lead Firefox programmers away from Mozilla. As computer  clock cycles get more efficient, if they can improve relevancy by  looking closer at how words appear on displayed pages, they will factor  that into their algorithms. But likely they have easier relevancy wins  elsewhere.</p>
<h3>Page Copy Length</h3>
<p>Clarity and formatting are more important than shear length of copy.  Rather than aiming for an arbitrary word limit or cut off, you should  write pages of varying length based on the goals of the page. For  example, if you want to make a page look comprehensive and use that  idea as part of your marketing strategy it makes sense to make that  page longer than it needs to be. If you are trying to quickly  communicate an important idea it does not hurt to publish that page  with less text on it.</p>
<p>No matter how long you make it, ensure you use sub-headers, short  paragraphs, bulleted lists, graphics, and other goodies that help break  up the text. Most people scan before they read.</td>
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