The Internet allows a company an unparalleled opportunity to reach a global audience and market their goods and services to them. But you can best take advantage of this opportunity by developing an effective marketing strategy. If you’re doing Internet marketing, setting up a blog can be the cornerstone of an effective strategy. A blog can allow you to make contact with the specific customers most interested in your product or service. You can easily use keywords to customize a blog so that it generates high rankings on search engines. And then once you’ve generated a lot of traffic on the site, you can then do your marketing using great content and frequent posting. For example, you can use a blog to introduce a new product or service. It can generate in terest in the product or service through giveaways such as samples or free trial subscriptions. You can also run contests on the site. The blog can then announce when the product will be formally launched or the service available, and create customer excitement through a series of posts that count down to the launch date. Discounts could also be offered to early buyers. Of course, the blog should include a link to the company’s main website because it is where the actual sale will be made. Looking forward, blogs can also help develop new products and services by soliciting consumer feedback and discovering untapped needs that the company could meet. If you already have a great product, however, Internet marketing using blogs is a powerful promotional tool.