In the first part of this article, we looked at some of the marketing opportunities available on facebook and myspace. In this part, we will examine at some of the opportunities that social bookmarking websites have to offer. Social bookmarking websites differ significantly from social networking websites. Basically, social bookmarking websites allow users to bookmark [...]

The 3-minute version of the most recent OCLC Symposium at ALA Midwinter 2007. More than 400 people attended this discussion of social networking practices and trends on January 19, 2007 during the American Library Association Midwinter Conference in Seattle, Washington. Michael Stephens, Instructor, Graduate School of Library and Information Science at Dominican University and author [...]

In this video, tuxedojericho asks how to best propel your status on social networks. While there is no silver bullet to make this happen, here are three techniques to increase your clout: 1. Participate 2. Passion 3. Courtesy. These three traits will most likely increase your recognition in your favorite social network, but are not [...]