If you are a work at home beginner then being an affiliate is THE most lucrative means to start making money fast. But being an affiliate and being a successful affiliate who’s making money are two different things. You’ll be surprised that 87% of affiliates don’t make more than $175 a month. Are you one of these struggling affiliate marketers? Here are 7 reasons why you could be among those who don’t make money.
1) Saturated Market
One of the most common mistakes that many affiliates make is to join an affiliate program that promotes a product that targets a highly saturated market. That means that the target market you are trying to sell to is full of others who are trying to sell the same thing. Areas such as “internet marketing” and “website traffic” are areas that relatively new affiliates should be weary of since it’s very hard to sell anything in these markets unless you’ve already made a name for yourself. Stay away from these highly saturated markets and find “niche” markets that you can easily dominate and promote to. This will greatly help you make a profit.
2) No interest in product
This is a mistake that many affiliates do without knowing it. They simply join an affiliate program because it’s “cool” or because someone else told them to. And they figure that by being an affiliate they will get the same benefits. Don’t be fooled. If you don’t have a personal interest in the product you are promoting you won’t put in the effort to actively promote it. And this will ruin your chances of success. If you like what you promote, then it shows through your websites or your written words and this positive influence is transferred to your prospective buyers as well. Make sure you join an affiliate website that promotes a product that interests you.
3) Low profitability
Many affiliates join an affiliate program simply because the payout per sale is huge. Often a single sale might pay you $99.00. And you think it’s a good product to promote. But you forget the fact that to earn $99.00 you have to sell a product that’s $299.00. Thus a single sale could be hard to make as compared to a much lower priced item. Therefore concentrate on joining an affiliate program that pays a higher percentage yet has a product price that is low or moderate. A 50% commission of a product that costs $50 is a good deal because you will be able to sell more of that product that the high priced ones.
4) No pre-selling
Many affiliates simply advertise their affiliate URL. They put their entire faith on the main affiliate website that they are sending people to. Thus your success is in someone else’s hands. Why take the risk? Why not pre-sell the idea of the product and get the prospect into a buying mood by preparing them for what they will find at the affiliate main site? A well constructed product review can be the ideal pre-sell for any product. Advertise your website that reviews the product and let the prospect visit the main site via your website. Once you “prep” them up, the sale is far more easier to make.
5) No Link cloaking
As I mentioned before, many affiliates use their affiliate URLs in advertising. This means that their affiliate Ids are plainly visible to anyone who wants to replace it with their own and thus steal a sale from you. Thus you must employ some form of link cloaking or encryption so that your affiliate links don’t get stolen or hijacked. Why chance it when you can prevent link theft?
6) No focus
A common mistake of an affiliate is to join an affiliate network and start promoting ALL of the network’s products at once. This “shot gun” affect can shoot down your profits simply due to the fact that you have no focus and thus your advertising efforts are wasted. Always pick one or two related products and maintain your focus. This way you can tune your marketing efforts without the other product cannibalizing your profits.
7) No targeted traffic
And lastly the most common mistake is to have no targeted traffic. Website traffic means nothing unless you get targeted traffic. Simply joining click exchanges or traffic exchanges will not make your affiliate checks soar. You simply MUST employ methods of FREE targeted traffic generation and keep generating traffic in this manner if you want your profits to increase as well.
There you have it. If you can avoid those 7 mistakes, then you will become a Super Affiliate that finally earns the kind of money you’ve always dreamed of.
About the Author
Khemal Dole owns and operateshttp://www.PaychecksDirect.com, a completely FREEservice that teaches many beginners and evenexperts how to work at home. Sign up for his FREE 14 day Work At Home Beginner’s Course and learn how real people make money from the internet.
Does anyone else find it surprising that so many site owners are reluctant to provide outgoing links on their website. Somehow they have come to believe that providing relevant outgoing links from their site can be harmful to their results in the search engines.
When you send your visitors to a relevant resource, this is not a bad thing. This is a good thing.
Relevant sites does NOT mean competitive sites.
Definitions of Relevant on the Web:
Having a bearing on or connection with the subject at issue; “the scientist corresponds with colleagues in order to learn about matters relevant to her own research” wordnet.princeton.edu/perl/webwn
Evidence or information that has enough value to prove something significant to a case.http://www.attorneykennugent.com/library/r.html
If you write an article and would like to provide evidence of what you are saying, you should provide your resources within the article. Those MUST be credible resources. For example, if I write an article about website credibility, the site I point to in order to back up what I am saying must be an EXPERT on the topic, such as the Stanford Guidelines for Website Credibility. This method (used properly) gives your pages MORE value, not less. It also adds to the relevance of your page to the topic.
Incoming and outgoing links are not just about making pages filled with links. It is something that can be blended into your website in multiple ways, as it pertains to the specific page.
Think about the common interests of your target visitors and you will have no trouble deciding if a link is relevant to your site.
Wolfram Alpha is a search service being released this month that some feel is a Google killer. The jury is still out, however,it does hint at the possible future direction of search services. Wolfram Alpha hasn’t been launched as of yet. The major difference between Wolfram Alpha and existing search services is that it answers questions, as opposed to returning a list of pages.
Last weekend, Wolfram Alpha, unveiled a new “computational knowledge engine” based on the work of Stephen Wolfram. Some have dubbed Alpha a “Google killer,” but, in reality, it is very different from the standard search engines that we are all familiar with today.
Here is a public demo Wolfram gave earlier this week.
The following post is just a few thoughts about On-the-Page Optimization …
… and an attempt at a checklist.
Links vs On Page SEO
When optimizing a page for competitive terms, the bulk of the ranking algorithm will be based upon link analysis and site authority. Effective link building has no limit to how much it can help your rankings for competitive keywords you are targeting. Good on page optimization helps you rank for a wide array of less competitive keywords.
Keyword Density (KD) is Overrated
Some people think that more is better, and more is better, and more is better. This is not true with on-the-page keyword density. The algorithms for grading page copy are based on a bell curve. Some pages will have near-perfect term weights. But after some point, added placement of certain words does not make a page any more relevant; in fact, it can make a page become less relevant and appear more likely to be spam.
Why Focusing on Keyword Density is a Waste of Time
About half of all search queries are unique. Many of the searches that bring visitors to your site are for keyword phrases you never would have guessed. If a site is not well-established, most search traffic will be for long, multiword search phrases.
When webmasters start thinking about keyword density, many of them tend to remove descriptive modifiers and other semantically-related terms. Since some of those terms will no longer appear on the page, the “optimized” page no longer ranks well for many queries it once ranked for.
People write, search, and use language in similar ways. Thus, if you write naturally, you are going to be far better optimized for long-tail searches than some person who wastes time on keyword density will be.
If the content sounds like it was designed for engines instead of people, then less people are going to want to read it or link to it. Time spent tweaking keyword density would usually be better spent creating additional useful original content.
Over-optimizing a Page Makes a Page Likely to be Flagged as Spam
Some places try to optimize content so aggressively that the copy reads like rubbish. Traffic means nothing if people do not talk about your business or convert on your offers. Obviously, that is no good. But it gets even worse than that…some pages that are over-optimized don’t even get traffic.
Imagine a page that starts its page title, meta description, first header, first paragraph, and second paragraph all with the same word or phrase. Does that sound like natural quality information? Or perhaps more like someone trying to game the relevancy algorithms? If it looks and smells like spam then it is likely to get filtered out of the search results.
Natural On Page SEO
You have to mix it up. Sure, make the page title relevant, but don’t forget to
mix up your phrase order
use a few subheaders that are not keyword rich
use modifiers and related terms in some of your subheaders and throughout the page copy
The more your writing sounds like it was crafted for humans instead of bots, generally the better it will rank. Search engines want to rank high-quality information. Think news articles more than optimized pages. If your content looks more like a newspaper article than a piece of obviously SEOed text, you are on the right track.
Each search engine has its own algorithms, and they do not all align with one another. Thus, the most effective way to improve your rankings on all search engines will be via link building, but proper page structure and on-the-page optimization play important roles in gaining targeted traffic, especially for non-competitive keyword phrases or in search engines that rely heavily on page content.
Page Specific Relevant Content
Almost every page is going to have navigation and design elements. For search engines, the portions of the page that matter most, and that you have the most control over, are the textual content parts. Make sure that every page that you want to rank has enough page specific content on it that a search engine can tell that the page is focused on that topic. If a page consists mostly of repetitive sitewide navigation or illegible images it is hard for search engines to trust it or know what it is about.
You can create this kind of content by adding manufacturer details, editorial reviews, customer product feedback, product comparisons, and lists of recommended similar or compatible parts.
Use Keywords in Headings
Use keywords in headings and subheadings throughout the page—this heading should capture the person’s attention and tell them they are in the right place. Think of these headings like you would a heading in a newspaper; a classic, straight SEO approach might be
<h1>Optimize Web Pages – Learn SEO Copywriting</h1>
You may wish to use something with a call to action as well. That would appear more like
<h1>Learn SEO Copywriting Techniques that Drive Killer Converting Search Engine Traffic </h1>.
Heading tags go from H1 to H6, with the biggest tags being the smallest number (i.e., h1 renders the biggest font). You can change how the text appears with CSS. I usually try to get some of my primary and secondary keyword phrases and similar phrases in my page heading as well as in many subheadings.
I recommend using a single H1 tag on each page. I also try to use many H2 or H3 tags to break up the page copy and help structure the data.
Break the Page Into Pieces
h1 (consisting of primary keywords and a modifier or call to action) Only use one h1 tag per page and do not bold or emphasize it. It probably works best if it is different than your page title – different phrase order, singular vs plural, and substitute synonyms where it makes sense.
Examples of subheadings can be as follows:
h2 (similar subtopic idea with some related keyword phrases in it)
paragraph blah blah blah
h2 (another subtopic with some semantically related words)
paragraph blah blah
paragraph blah blah blah
h2 (Many subtopics do not have the same keywords as the page title and main heading. If you are writing for conversion, not all of them will, which is also good for SEO. If your page title and your headings contain the exact same keyword phrase it may look like an attempt to manipulate search relevancy. Mix it up. Keep it natural looking.)
h2 (Don’t forget to change word order and use plural and singular versions)
unordered list
paragraph blah blah
h2 (another subtopic focused on another niche)
paragraph blah blah blah
paragraph blah blah blah
Usually the subheadings will focus on a keyword phrase that is slightly more specific than the main heading.
The next example set is going to contain a bit of self-promotion, but that is not really the intent. It is hard for me to think of structuring content without thinking about a topic, and it doesn’t make a whole lot of sense to tell people to copy any of my pages or client sites.
Example of a Liberal Use of Subheadings
Descriptive, reader-focused subheadings improve the usability of your website, both for search engines and people. If I wrote a page about applying for a job, the page title and headers might look something like this:
<title>Search Engine Optimization Guru Looks to Help 1 Lucky Client</title>
<h1>Online Search Engine Optimization Expert for Hire</h1>
<h2>Aaron Wall: Your SEO Expert</h2>
<h3>Author of SEO Book: A Well-Known Search Blog</h3>
content
<h3>Top Selling Marketing Book Author</h3>
content
<h2>History in the Search Community</h2>
<h3>Speaker at Search Engine Strategies & WebmasterWorld</h3>
content
<h3>Directory Editor at Major Directories</h3>
content
<h3>Moderator at Many Professional Webmaster Discussion Forums</h3>
content
<h2>Search Engine Ranking Achievements</h2>
<h3>Search Marketing ROI Results</h3>
content
<h3>Client Testimonials</h3>
content
Don’t Go Crazy
Headings help structure the information, but you shouldn’t overdo it. If you start doing things like placing all your content in an H1 tag, bolding the H1 tags, or bolding all occurrences of your keywords, then you are doing things that would give search engines a reason to discount your page. Thus, the combined effect will be more likely to hurt your rankings on multiple fronts, since your content may look less appealing to search engines and site visitors will be less likely to buy from it or link to it.
Place Your Keywords Where it Makes Sense
After the headings, the rest of the page copy is usually written with sales conversion in mind, and I do not pay too much attention to optimizing it for search engines other than adding in a modifier here or there and making sure that I have mixed up the phrase order of core keywords in some spots. Natural writing should cause you to use your keywords throughout the text.
If you are struggling to get your keywords into the page here are some ideas:
Place keywords in normal body content.
Place keywords in heading tags.
Place keywords in img alt tags.
When the word is part of a small statement making a specific point, you may bold it or italicize it.
You may also want to include your keywords a few times in bulleted lists.
When possible, place the keywords in links, and don’t forget navigation.
Don’t focus on just one core keyword over and over again. Mix in many variations.
The key focus of the page should be on readability. If the page does not make sense to human eyes, then it is no good for a search engine and it will not make sales. You want to use keywords, but not to the point where it sounds like you are writing for the search engine and not the user.
When in doubt, ignore the keywords, write your article for people, and then come back to it and make sure you covered all the important topics you wanted to cover.
Use Variation
Since latent semantic indexing-type algorithms may be able to detect unnatural copy that lacks related terms and will score hyper-focused repetitive unnatural text as being less relevant, it is important to use some mixture of terms and phrases (i.e., in some spots you want to use terms related to your keywords and not just your keywords).
If you took your core keyword out of the page copy and replaced it with blanks, would humans to be able to understand what the document was about? If they could, you are in great shape.
Be Creative
There are so many creative ways to mix in your keywords. Assuming we wanted to target eat cheddar, we could write the following:
Spread Your Keywords Throughout the Page
Some of the more recent algorithms may have the ability to look for natural language patterns. In natural language, the different words in a keyword phrase will appear spread apart from one another in some occurances. To boost your rankings in these algorithms, you will want to use the word eat in some spots and cheddar in other spots.
Often your keywords will appear next to each other naturally. Some words like peanut and butter often occur together, but in general, all of your occurrences of the keywords should not be together unless that is how they would appear in a newspaper article about your topic.
Keywords Near the Beginning of the Source Code
Keywords near the top of the page, and before your navigation, may be weighted more heavily and enhance your search engine rankings. Search engines care about the order the content appears in the page code more than on the screen.
Reorganizing the text can easily be accomplished by writing a sentence above your branding images or through using a floating DIV or another CSS technique. When using tables, some people use a blank cell technique to make the search engines see the body content before navigation. If search engines weight where the keywords are on the page, then they most likely use the order of the words in the actual page source code and not the visual display of the pages.
Microsoft did research into visual page segmentation, and Google hired some lead Firefox programmers away from Mozilla. As computer clock cycles get more efficient, if they can improve relevancy by looking closer at how words appear on displayed pages, they will factor that into their algorithms. But likely they have easier relevancy wins elsewhere.
Page Copy Length
Clarity and formatting are more important than shear length of copy. Rather than aiming for an arbitrary word limit or cut off, you should write pages of varying length based on the goals of the page. For example, if you want to make a page look comprehensive and use that idea as part of your marketing strategy it makes sense to make that page longer than it needs to be. If you are trying to quickly communicate an important idea it does not hurt to publish that page with less text on it.
No matter how long you make it, ensure you use sub-headers, short paragraphs, bulleted lists, graphics, and other goodies that help break up the text. Most people scan before they read.
Link Building or water boarding, which is the least amount of torture?
Anyone worth their salt in SEO has asked, “Is there a better way to build the back links you need to rank highly in Search Engines’? Before I tell you that water boarding is in fact an easier and softer way to torture let me tell you this; link building can pay off huge benefits. However, you will have to endure a bit of mind-boggling tedious tasks. Here are some ways to get going and some things to consider.
WEB DIRECTORIES
Web Directories are the obvious first step; at least here you don’t need to grovel to others to get linked. The following link is to the page we in fact go to. Listed are all the general directories on the internet in which you get a valid link for the search engines.
We only listed those directories that are free and which do not require a reciprocal link to be listed. We think we know what webmasters want; we are certainly open to being corrected here.
Please ladies and gentleman please excuse the sloppy page, we did not put this page up to display our design skills, we in fact put it up only for an in-house place for our people to use for, you guessed it, link building. This reference to this page is the first public reference to it, we trust it will help.
A word of caution about this subject, Outside of DMOZ and the Yahoo! Directory, the value of a single directory link is usually not very great. Directories add value after you list in a number of them, especially if you are listing in high-quality ones next to other sites that are in your same vertical. Additionally directories rarely provide much direct traffic. Typically the bulk of the value of a directory listing is in how search engines evaluate the links. Occasionally, you may find a niche directory that does provide good traffic—but most directories do not. Exchanging Reciprocal Links
Over the last few years, Google has given no weight or negative weight to low value link exchanges. Typically for most marketers the time wasted on link exchange programs would be better spent creating useful, original, link-worthy content. Let me stress this one point, CONTENT is still King and will get you link backs.
I spend a lot of time managing client expectations than anything. As fast and furious as the Internet can be immediate gratification just doesn’t exist here. When I was a young commodities trader an old timer once told me if I wanted excitement to “jump out of airplanes”, his point was to not act out my needs for excitement in the markets. The same advice holds true here, solid work with an eye on patience will pay off.
Link exchanging just doesn’t work the way it used to. Many people who created SEO software, or information products that sold themselves as experts, found that their Google rankings dropped because link exchanges are not all they were once cracked up to be. Some kept selling their bogus link exchange services even after they stopped offering value because they are greedy and are lacking in business ethics. Also, if you link to off-topic resources, quality sites might be less likely to link to your site. Don’t waste your time trading hundreds of links with low quality sites.
Smart Link Building
The following is easier said than done and if you hire some SEO company to do it for you can cost a princely sum. This is a definition of a Smart Link Building strategy as described by one of our tech people.
Are one-way to your site.
Are permanent.
Are embedded in text in the middle of the page.
Come from relevant pages.
Have variations on the anchor text.
Are from clean pages, no link to bad neighborhood.
Points to your home page as well as your internal pages with the right anchors.
Come from pages with texts only. No directories, link lists or any kind of FFA.
Does not have any kind of paid footprints around them or any patter.
Also gives you juice (Page Rank).
Does not have any kind of duplicate content.
Are hosted on different C-class IPs.
Are on pages with maximum only 10 links on them (only yours).
Also gives you some relevant traffic! (best sign of legit links.)
These are just a few ways to build links and if you are reading I am sure you know this is not an easy task. This can be sub-contracted, however, you need to stiff through mounds and mounds of scams on this very subject. The best way to start is try to get a referral from a past happy client. In our next post we will explore subjects like link buying or renting, link quality and some free link sources. Happy linking!
If you want to see your money fly away try these more than common mistakes in PPC. These mistakes will give your money wings faster than a Redbull, you want to get really stupid with it add Vodka. Pay per click advertising can be a quick way to get targeted traffic and GEO targeted for that matter. Plug in a list of keywords, write an ad, set a daily budget and let it rock.
If you can get a listing towards the top of page one, you can potentially get hundreds if not thousand of visitors. However, you can also get your butt handed to you. Here is couple of pay per click (PPC) adventures gone wild. Hopefully you can avoid these very fundamental mistakes.
I had this product all ready to go and was determined to use pay per click advertising. The product was great, I felt that there was no way it wouldn’t sell. So I lined it all up, set a daily budget, got a list of keywords, wrote a couple of ads to do an A/B split test and let the campaign go live.
That month, I ended up spending well over $1,500 and all of 4 sales made. Losing money is not one of my favorite things to do. Well, after some examination and a course in SEO and PPC I realized I made 2 very simple mistakes, critical yet simple. The first was that I didn’t restrict the ads to justthe US and Canada or English speaking countries for that matter. I had them going all over the world and getting loads of traffic, however, to places that couldn’t possibly want my product. The other blunder was, I ran the ads on content sites where the CTR is notoriously high and conversions horribly low. The combination smoked me out on this product very quickly.
The other fundamental mistake I made, and BTW, I only made these mistakes once. I didn’t set the cost per click to a max amount and set my daily budget to some astronomical figure. I won’t even go into how much money I lost on that one until I realized what the heck I did. My journey in this sector of Internet marketing has been a nightmare even though it didn’t need to be. I have learned a great deal from Aaron Wall’s course SEObook.com, the money I spent with him has been saved many times over.
Pay per click advertising can be extremely effective, but you MUST know what you’re doing. Two things I will leave you with here;
1) “Do not try this at home” – hire a pro or learn from a pro!
2) My Dad used to say, “Don’t go to a Dentist to get your haircut”, I think you get my point.
Link building is still one of the biggest obstacles in improving your website ranking and traffic. If that is the case then the natural next question is; how do you build them?
A good place to start is to submit your site to web directories and directories in your niche. Sound simple, doesn’t it? Well it isn’t, most of us look the most obvious places, this certainly is a good place to start, however you need to look for the hidden gems inside your business category. Many of the best directories exist on sites like manufacturers you sell or buy from, or your own local Chamber of Commerce. The point here is the amount of weight Google puts on “Link Relevancy is huge. So try to avoid just blindly buying or link exchanging, etc. Be smart here and it will pay off. SEO is not for the “Immediate Gratification” folks, I wish it were. I would be gratified by now I think.
One part of your link building strategy can be “Dofollow Blogs”. If you have anything credible to say inside of your business you need to start saying it. The way to get some buzz around your product, service, brand etc is to find likeminded blogs that dofollow,
(DoFollow – This is given in the HTML page or the Robot.txt of the website, in order to direct the search engines to follow that particular web page.)
If you happen to be already blogging and commenting of others blogs by all means you should be getting some bank for your buck. Look for sites that have a relatively high page rank and comment on the ones inside your business. If you sell blue-left-handed widgets do not comment about “Things in the Solar System”. And please for goodness sake say something more than “nice post” or “kewl”, I know many guys with blogs will just delete you as “spam”. You may find some decent “dofollow sites” here. The last I’ll say about this right now is;
Don’t Be A Spammer – Be A Value Provider!
Spamming Dofollow resources will not give you results…not only that, it hurts the entire community, and forces Dofollow providers to convert their sites to Nofollow. Be sure that all of your link-building exploits are done so tastefully and honestly. If you don’t cram keywords and give an honest account of what your site is about, search engines will reward you for it!
The following is a quick rundown on what a DoFollow actually is:
Nofollow’ is a HTML attribute attached to hyperlinks in order to ensure that the specific link in question does not pass any value that will help improve the target site’s search engine rank.
It was first created by Google in 2005 as a means to combat keyword spam, particularly on webpages where users can add links by themselves. Other search engines like Yahoo and MSN Live both respect the nofollow attribute as well.
More details from Google’s official blog:
If you’re a blogger (or a blog reader), you’re painfully familiar with people who try to raise their own websites’ search engine rankings by submitting linked blog comments like “Visit my discount pharmaceuticals site.” This is called comment spam, we don’t like it either, and we’ve been testing a new tag that blocks it.
From now on, when Google sees the attribute (rel=”nofollow”) on hyperlinks, those links won’t get any credit when we rank websites in our search results.
This isn’t a negative vote for the site where the comment was posted; it’s just a way to make sure that spammers get no benefit from abusing public areas like blog comments, trackbacks, and referrer lists.
In its most basic definition, dofollow is just a way of referring to links that do not use the ‘nofollow’ attribute. In other words, these are normal links which pass value and credit towards improving search engine ranks.
The origin of the term ‘dofollow’ appears to stem from a movement by bloggers who believe that comments are legitimate contributions by readers, therefore the wholesale marking of every comment as spam by default through the ‘nofollow’ tag is not fair and justified
As such, these bloggers or other non-blog websites override the existing platform defaults by removing the nofollow attribute, making all the links ‘dofollow’.
These dofollow blogs and websites have consistently been a target of webmasters and spammers who leave keyword links with their choice of anchor text in order to enhance their search rank. You can find dofollow blogs through a simple google search. Let me wrap this up by cautioning you to not be obsessed with Dofollow’s it is just a small part of the overall picture in building a long term “Luv Presence” on the net. Long live ya! Thanks for letting me yak all over you.
SEO, PPC, and SMO, how do you pull them all together?
If you’re a plumber or a lawyer or even an Indian chief for that matter the answer is you don’t. You may have breathed a sigh of relief or more likely you said. “Then what”? I’ll get to that later, first let’s talk about the problem and then we’ll dive head on into the solution. Have you heard, “I am not sure what my SEO company is doing”, or worse yet, you said it. Or, I hope you haven’t said this one, “My SEO Company is ripping me off”. I have heard both of these and more in my time in this industry more than I can count. I might lose you here, you are the problem, let me explain before you call the nuthouse about me.
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I fully agree that the Illusion, “don’t try this at home” has become real in the Search Engine Marketing space and has become littered with all sorts of subpar services to put it nicely. However, if you can admit that you are the problem, you can get to a viable solution that returns ROI’s that rival this best and better. The most successful campaigns are born out of a well thought out process, AKA: a plan. Here comes another one of those “nutcase” statements, no plan ever works out, yes that is right ZERO times has your plan at the outset worked out. That’s the good news Ladies and Gentleman, a plan is not a destination, it is a journey. Here is where you might save me from the white coats; you need to plan anyway, without one, no action. Action always produces something. Wouldn’t you agree?
Ok then sir, how does one put together a plan to attack such a complex subject? Glad you asked. Very succinctly, a well crafted plan authored by a Professional in SEO/PPC/SEM, (Project Manager) Recently I was consulting a client that has a monthly budget in this area of about 20k. You would think that if you threw 20k a month at something it would turn to green, well think again. The first question I asked him was, who manages this? Are you sitting, the answer blew me away! “My secretary”, he shared. Don’t get me wrong here, I asked “what this is his/her qualifications are in this area”, and he didn’t have an answer. I am sure I don’t have to tell you this “20k a month” bounty was.
I can’t help myself in quoting this post from Outspoken Media, Read this article, real good down to earth advice. Thanks Lisa Barone,
“You couldn’t pay your mortgage and your house was foreclosed on? Don’t worry, it wasn’t you, it was the recession. You lost your job and now you’re stuck at home cruising Twitter ‘looking for a new one’ all day? Don’t fret. It wasn’t you, it’s the recession. Can’t find new clients so you’re left bitterly blogging that clients suck and the frauds in the industry are stealing your dollars? Calm down, pretty, have a cookie and take a nap. It’s the recession.
Actually, it’s probably not the recession. It’s probably you.”
All kidding aside I really don’t mean to insult anyone, however, the point is; the only thing in the way of your Site blasting out SEO returns like a printing press of money is, yes YOU. If you can get your arms around this one fact you can be free. Free to actually contact someone like myself or the thousands of other qualified Internet Marketing concerns and get rocking. Getting to putting together a solid plan that gets you into action and closer to your boss telling you what a great job you are doing. Or better yet this is your own endeavor and you are laughing all the way to the bank.
I am going to be a sport here and give you 5 things to keep your site from “sucking”.
Write for your Audience – if you can’t do this hire some that can, PERIOD.
Make your site useful – I hate to repeat myself, however, if you can’t do this hire someone that can, PERIOD.
Make the content unique – Again, well you know ….
Make it Interactive – believe me this isn’t at expensive and far reaching – Again, (broken record), if you can’t do this hire someone that can, PERIOD.
Convert readers into subscribers – ask for their email address! And don’t be afraid to use it.
Bulbwired has many other valuable techniques and tips do put your site to use in the real world. I will leave you with some very good, simple yet very sound advice my Dad used to tell me, “Do not go to a dentist to get your haircut”.
You want to get the attention you deserve; bulbwired can give you SEO, PPC and SEM that rocks. If you’re looking for landing pages that “get the Click” yes we do that to. And if you need Upstanding fine Internet Marketing professionals for advice and/or Manage a project to fruition then for goodness sake,
Sometimes schedules are so busy and there just isn’t the time to write another post even though you have great info to share. Lo and behold this was in my email box, I wish I could take credit for writing it, however, it was written by Aaron Wall from SEObook.com on the3 subject of Social Integration, this following information held true well before the Internet and well after it, if there if is a well after it… with out further ado…
“As many business models continue to get commoditized by fierce worldwide competition, the only things that separate winners from losers are: relationships, social status, trust, attention, market timing, and packaging. In an idea economy, the winner is not just up to who comes up with ideas, but who expresses them most clearly and who can spread them further faster.
Having an editorial component to your site that people pay attention to builds content and gives people more reasons and ways to find you and talk about you. Publishing a blog with an RSS feed that notifies hundreds or thousands of people when you have new information to share is a big advantage against newer competitors or companies that fail to see the value of building social relationships and giving away information.
It can take weeks, months, or years to gain attention and trust. The more reasons you give people to trust you the more it builds on itself. Eventually, if your operation is exceptionally efficient you can start owning ideas and building self reinforcing market positions. At some point winning new ideas gets easier and easier.
There are also lots of other hidden benefits to having lots of friends and contacts
- you can help them promote their best work in exchange for them offering you feedback and helping you promote your best work
- you can do coordinated launches of your best content where many friends mention it at the same time such that you flood the marketplace with your best ideas
- you can ask friends for links and get a near 100% success rate getting quality links from them (though you may have to return the favor at some point)
Participating in the conversation, linking out to other like-minded webmasters, and creating community oriented projects with the input of other members in your community help get you noticed quickly.
If you have a new blog or new website reinvest in your website and market your own content instead of placing many ads on your site.
The deeper we get into bulbwired and our mission of helping businesses succeed on the Internet the deeper we get into sharing, just today we got a RT (Retweet, on twitter.com, this is simply Reposting a comment from me and a link to me) from another SEO guy, flattering yes and humbling. We trust that it all come around full circle and on that subject I can’t say enough thanks to Aaron Wall for his course SEObook.com. This has really re-directed what we do.
For a limited time bulbwired.com is offering our “10 Point SEO Spring Cleaning” for an amazing $500 and we can show you how you can get that for free, no kidding absolutely free. Contact us below and we will tell you how.
be based upon link analysis and site authority. Effective link building has no limit to how much it can help your rankings for competitive keywords you are targeting. Good on page optimization helps you rank for a wide array of less competitive keywords.
If you want to see your money fly away try these more than common mistakes in PPC. These mistakes will give your money wings faster than a Redbull, you want to get really stupid with it add Vodka. Pay per click advertising can be a quick way to get targeted traffic and GEO targeted for that matter. Plug in a list of keywords, write an ad, set a daily budget and let it rock.
