There are many ways to market your business on the Internet, and using search engine optimized articles has to be one of the “keeper” strategies for getting pre-qualified ‘natural’ search engine traffic to your web site.
Now, I’m sure you’ve heard all this before, “people search the Internet looking to information (aka articles) on how to solve a particular problem”. People just don’t search the web to buy your ’stuff’!
If you truly understand this search “path” then you understand the meat and potatoes of how the web works, it’s an information resource for people.
To completely understand the above concept ‘follow the money’. Search engines need content to be able to rank web sites, so that they continually get searchers BACK to their engines. The more searchers they have searching for relevant content on a search engine means more revenue for that search engine (e.g. the success of Google adsense).
This is why blogs and RSS have become the “buzz”. Blogs and RSS make the content (copy, words) “fluid”… meaning that the content changes often. This means that the search engine bots love these technologies, visit more often, and then rank the content well (if the blog articles are keyword optimized).
To see how this works go to any news site. News sites have a volume of ever-changing content. For example CNN gets spidered (visited) by the Googlebot something like 28,0000 times a day.
Why? Because of CNN’s ever changing content, and I guess the ‘bots’ are ‘lazy’? They go to where the good, and changing content is more often.
The SEO aspect of article writing.
Think of SEO as “filing”. What I mean by this is that good search engine optimization strategies help the search engine to “file” your content appropriately. Good keyword analysis gives you the information to enable the search engine bot with the ‘right’ filing.
There are no smoke and mirror tactics here. Your Mother was right when she told you that ‘telling the truth is always better in the long run’. This principle especially applies to good SEO practice.
Now, how do we take this concept of “fluid”, search engine optimized content and turn it into a Links IN bonanza for your own web site (thus sending your rankings through the roof over time, so to speak)?
These are the core principles…
1. Ensure that the link for your article is on a web page hosted on a unique IP address.
2. Ensure that the link for your article is on a web page that has a unique, wholly independent set of backlinks.
3. Ensure that the link is on a web page that is at least loosely relevant to the topic of your own web site.
You see, it’s not just a matter of having your articles on just any article directory. Your articles need to be in a category (and preferably a specialist directory) that is within “theme’. In other words you would never post your article on ‘looking after your cattle dog” on a directory that was focused on Financial Management.
In addition to placing your articles on article directories one can also run your articles on press release service sites, and of course there are RSS strategies (but that’s a whole other story, and another article).
About the Author
Kenneth Doyle Is A Writer And Internet Marketing Consultant,Find Out About His [Keyword Optimized] Article Writing And Submission Service Gets Thousands Of Prospects To Read YOUR Web Site Offers, Here…*Keyword Optimized Article Writing Submission Service*
Does anyone else find it surprising that so many site owners are reluctant to provide outgoing links on their website. Somehow they have come to believe that providing relevant outgoing links from their site can be harmful to their results in the search engines.
When you send your visitors to a relevant resource, this is not a bad thing. This is a good thing.
Relevant sites does NOT mean competitive sites.
Definitions of Relevant on the Web:
Having a bearing on or connection with the subject at issue; “the scientist corresponds with colleagues in order to learn about matters relevant to her own research” wordnet.princeton.edu/perl/webwn
Evidence or information that has enough value to prove something significant to a case.http://www.attorneykennugent.com/library/r.html
If you write an article and would like to provide evidence of what you are saying, you should provide your resources within the article. Those MUST be credible resources. For example, if I write an article about website credibility, the site I point to in order to back up what I am saying must be an EXPERT on the topic, such as the Stanford Guidelines for Website Credibility. This method (used properly) gives your pages MORE value, not less. It also adds to the relevance of your page to the topic.
Incoming and outgoing links are not just about making pages filled with links. It is something that can be blended into your website in multiple ways, as it pertains to the specific page.
Think about the common interests of your target visitors and you will have no trouble deciding if a link is relevant to your site.
Wolfram Alpha is a search service being released this month that some feel is a Google killer. The jury is still out, however,it does hint at the possible future direction of search services. Wolfram Alpha hasn’t been launched as of yet. The major difference between Wolfram Alpha and existing search services is that it answers questions, as opposed to returning a list of pages.
Last weekend, Wolfram Alpha, unveiled a new “computational knowledge engine” based on the work of Stephen Wolfram. Some have dubbed Alpha a “Google killer,” but, in reality, it is very different from the standard search engines that we are all familiar with today.
Here is a public demo Wolfram gave earlier this week.
The following post is just a few thoughts about On-the-Page Optimization …
… and an attempt at a checklist.
Links vs On Page SEO
When optimizing a page for competitive terms, the bulk of the ranking algorithm will be based upon link analysis and site authority. Effective link building has no limit to how much it can help your rankings for competitive keywords you are targeting. Good on page optimization helps you rank for a wide array of less competitive keywords.
Keyword Density (KD) is Overrated
Some people think that more is better, and more is better, and more is better. This is not true with on-the-page keyword density. The algorithms for grading page copy are based on a bell curve. Some pages will have near-perfect term weights. But after some point, added placement of certain words does not make a page any more relevant; in fact, it can make a page become less relevant and appear more likely to be spam.
Why Focusing on Keyword Density is a Waste of Time
About half of all search queries are unique. Many of the searches that bring visitors to your site are for keyword phrases you never would have guessed. If a site is not well-established, most search traffic will be for long, multiword search phrases.
When webmasters start thinking about keyword density, many of them tend to remove descriptive modifiers and other semantically-related terms. Since some of those terms will no longer appear on the page, the “optimized” page no longer ranks well for many queries it once ranked for.
People write, search, and use language in similar ways. Thus, if you write naturally, you are going to be far better optimized for long-tail searches than some person who wastes time on keyword density will be.
If the content sounds like it was designed for engines instead of people, then less people are going to want to read it or link to it. Time spent tweaking keyword density would usually be better spent creating additional useful original content.
Over-optimizing a Page Makes a Page Likely to be Flagged as Spam
Some places try to optimize content so aggressively that the copy reads like rubbish. Traffic means nothing if people do not talk about your business or convert on your offers. Obviously, that is no good. But it gets even worse than that…some pages that are over-optimized don’t even get traffic.
Imagine a page that starts its page title, meta description, first header, first paragraph, and second paragraph all with the same word or phrase. Does that sound like natural quality information? Or perhaps more like someone trying to game the relevancy algorithms? If it looks and smells like spam then it is likely to get filtered out of the search results.
Natural On Page SEO
You have to mix it up. Sure, make the page title relevant, but don’t forget to
mix up your phrase order
use a few subheaders that are not keyword rich
use modifiers and related terms in some of your subheaders and throughout the page copy
The more your writing sounds like it was crafted for humans instead of bots, generally the better it will rank. Search engines want to rank high-quality information. Think news articles more than optimized pages. If your content looks more like a newspaper article than a piece of obviously SEOed text, you are on the right track.
Each search engine has its own algorithms, and they do not all align with one another. Thus, the most effective way to improve your rankings on all search engines will be via link building, but proper page structure and on-the-page optimization play important roles in gaining targeted traffic, especially for non-competitive keyword phrases or in search engines that rely heavily on page content.
Page Specific Relevant Content
Almost every page is going to have navigation and design elements. For search engines, the portions of the page that matter most, and that you have the most control over, are the textual content parts. Make sure that every page that you want to rank has enough page specific content on it that a search engine can tell that the page is focused on that topic. If a page consists mostly of repetitive sitewide navigation or illegible images it is hard for search engines to trust it or know what it is about.
You can create this kind of content by adding manufacturer details, editorial reviews, customer product feedback, product comparisons, and lists of recommended similar or compatible parts.
Use Keywords in Headings
Use keywords in headings and subheadings throughout the page—this heading should capture the person’s attention and tell them they are in the right place. Think of these headings like you would a heading in a newspaper; a classic, straight SEO approach might be
<h1>Optimize Web Pages – Learn SEO Copywriting</h1>
You may wish to use something with a call to action as well. That would appear more like
<h1>Learn SEO Copywriting Techniques that Drive Killer Converting Search Engine Traffic </h1>.
Heading tags go from H1 to H6, with the biggest tags being the smallest number (i.e., h1 renders the biggest font). You can change how the text appears with CSS. I usually try to get some of my primary and secondary keyword phrases and similar phrases in my page heading as well as in many subheadings.
I recommend using a single H1 tag on each page. I also try to use many H2 or H3 tags to break up the page copy and help structure the data.
Break the Page Into Pieces
h1 (consisting of primary keywords and a modifier or call to action) Only use one h1 tag per page and do not bold or emphasize it. It probably works best if it is different than your page title – different phrase order, singular vs plural, and substitute synonyms where it makes sense.
Examples of subheadings can be as follows:
h2 (similar subtopic idea with some related keyword phrases in it)
paragraph blah blah blah
h2 (another subtopic with some semantically related words)
paragraph blah blah
paragraph blah blah blah
h2 (Many subtopics do not have the same keywords as the page title and main heading. If you are writing for conversion, not all of them will, which is also good for SEO. If your page title and your headings contain the exact same keyword phrase it may look like an attempt to manipulate search relevancy. Mix it up. Keep it natural looking.)
h2 (Don’t forget to change word order and use plural and singular versions)
unordered list
paragraph blah blah
h2 (another subtopic focused on another niche)
paragraph blah blah blah
paragraph blah blah blah
Usually the subheadings will focus on a keyword phrase that is slightly more specific than the main heading.
The next example set is going to contain a bit of self-promotion, but that is not really the intent. It is hard for me to think of structuring content without thinking about a topic, and it doesn’t make a whole lot of sense to tell people to copy any of my pages or client sites.
Example of a Liberal Use of Subheadings
Descriptive, reader-focused subheadings improve the usability of your website, both for search engines and people. If I wrote a page about applying for a job, the page title and headers might look something like this:
<title>Search Engine Optimization Guru Looks to Help 1 Lucky Client</title>
<h1>Online Search Engine Optimization Expert for Hire</h1>
<h2>Aaron Wall: Your SEO Expert</h2>
<h3>Author of SEO Book: A Well-Known Search Blog</h3>
content
<h3>Top Selling Marketing Book Author</h3>
content
<h2>History in the Search Community</h2>
<h3>Speaker at Search Engine Strategies & WebmasterWorld</h3>
content
<h3>Directory Editor at Major Directories</h3>
content
<h3>Moderator at Many Professional Webmaster Discussion Forums</h3>
content
<h2>Search Engine Ranking Achievements</h2>
<h3>Search Marketing ROI Results</h3>
content
<h3>Client Testimonials</h3>
content
Don’t Go Crazy
Headings help structure the information, but you shouldn’t overdo it. If you start doing things like placing all your content in an H1 tag, bolding the H1 tags, or bolding all occurrences of your keywords, then you are doing things that would give search engines a reason to discount your page. Thus, the combined effect will be more likely to hurt your rankings on multiple fronts, since your content may look less appealing to search engines and site visitors will be less likely to buy from it or link to it.
Place Your Keywords Where it Makes Sense
After the headings, the rest of the page copy is usually written with sales conversion in mind, and I do not pay too much attention to optimizing it for search engines other than adding in a modifier here or there and making sure that I have mixed up the phrase order of core keywords in some spots. Natural writing should cause you to use your keywords throughout the text.
If you are struggling to get your keywords into the page here are some ideas:
Place keywords in normal body content.
Place keywords in heading tags.
Place keywords in img alt tags.
When the word is part of a small statement making a specific point, you may bold it or italicize it.
You may also want to include your keywords a few times in bulleted lists.
When possible, place the keywords in links, and don’t forget navigation.
Don’t focus on just one core keyword over and over again. Mix in many variations.
The key focus of the page should be on readability. If the page does not make sense to human eyes, then it is no good for a search engine and it will not make sales. You want to use keywords, but not to the point where it sounds like you are writing for the search engine and not the user.
When in doubt, ignore the keywords, write your article for people, and then come back to it and make sure you covered all the important topics you wanted to cover.
Use Variation
Since latent semantic indexing-type algorithms may be able to detect unnatural copy that lacks related terms and will score hyper-focused repetitive unnatural text as being less relevant, it is important to use some mixture of terms and phrases (i.e., in some spots you want to use terms related to your keywords and not just your keywords).
If you took your core keyword out of the page copy and replaced it with blanks, would humans to be able to understand what the document was about? If they could, you are in great shape.
Be Creative
There are so many creative ways to mix in your keywords. Assuming we wanted to target eat cheddar, we could write the following:
Spread Your Keywords Throughout the Page
Some of the more recent algorithms may have the ability to look for natural language patterns. In natural language, the different words in a keyword phrase will appear spread apart from one another in some occurances. To boost your rankings in these algorithms, you will want to use the word eat in some spots and cheddar in other spots.
Often your keywords will appear next to each other naturally. Some words like peanut and butter often occur together, but in general, all of your occurrences of the keywords should not be together unless that is how they would appear in a newspaper article about your topic.
Keywords Near the Beginning of the Source Code
Keywords near the top of the page, and before your navigation, may be weighted more heavily and enhance your search engine rankings. Search engines care about the order the content appears in the page code more than on the screen.
Reorganizing the text can easily be accomplished by writing a sentence above your branding images or through using a floating DIV or another CSS technique. When using tables, some people use a blank cell technique to make the search engines see the body content before navigation. If search engines weight where the keywords are on the page, then they most likely use the order of the words in the actual page source code and not the visual display of the pages.
Microsoft did research into visual page segmentation, and Google hired some lead Firefox programmers away from Mozilla. As computer clock cycles get more efficient, if they can improve relevancy by looking closer at how words appear on displayed pages, they will factor that into their algorithms. But likely they have easier relevancy wins elsewhere.
Page Copy Length
Clarity and formatting are more important than shear length of copy. Rather than aiming for an arbitrary word limit or cut off, you should write pages of varying length based on the goals of the page. For example, if you want to make a page look comprehensive and use that idea as part of your marketing strategy it makes sense to make that page longer than it needs to be. If you are trying to quickly communicate an important idea it does not hurt to publish that page with less text on it.
No matter how long you make it, ensure you use sub-headers, short paragraphs, bulleted lists, graphics, and other goodies that help break up the text. Most people scan before they read.
Link Building or water boarding, which is the least amount of torture?
Anyone worth their salt in SEO has asked, “Is there a better way to build the back links you need to rank highly in Search Engines’? Before I tell you that water boarding is in fact an easier and softer way to torture let me tell you this; link building can pay off huge benefits. However, you will have to endure a bit of mind-boggling tedious tasks. Here are some ways to get going and some things to consider.
WEB DIRECTORIES
Web Directories are the obvious first step; at least here you don’t need to grovel to others to get linked. The following link is to the page we in fact go to. Listed are all the general directories on the internet in which you get a valid link for the search engines.
We only listed those directories that are free and which do not require a reciprocal link to be listed. We think we know what webmasters want; we are certainly open to being corrected here.
Please ladies and gentleman please excuse the sloppy page, we did not put this page up to display our design skills, we in fact put it up only for an in-house place for our people to use for, you guessed it, link building. This reference to this page is the first public reference to it, we trust it will help.
A word of caution about this subject, Outside of DMOZ and the Yahoo! Directory, the value of a single directory link is usually not very great. Directories add value after you list in a number of them, especially if you are listing in high-quality ones next to other sites that are in your same vertical. Additionally directories rarely provide much direct traffic. Typically the bulk of the value of a directory listing is in how search engines evaluate the links. Occasionally, you may find a niche directory that does provide good traffic—but most directories do not. Exchanging Reciprocal Links
Over the last few years, Google has given no weight or negative weight to low value link exchanges. Typically for most marketers the time wasted on link exchange programs would be better spent creating useful, original, link-worthy content. Let me stress this one point, CONTENT is still King and will get you link backs.
I spend a lot of time managing client expectations than anything. As fast and furious as the Internet can be immediate gratification just doesn’t exist here. When I was a young commodities trader an old timer once told me if I wanted excitement to “jump out of airplanes”, his point was to not act out my needs for excitement in the markets. The same advice holds true here, solid work with an eye on patience will pay off.
Link exchanging just doesn’t work the way it used to. Many people who created SEO software, or information products that sold themselves as experts, found that their Google rankings dropped because link exchanges are not all they were once cracked up to be. Some kept selling their bogus link exchange services even after they stopped offering value because they are greedy and are lacking in business ethics. Also, if you link to off-topic resources, quality sites might be less likely to link to your site. Don’t waste your time trading hundreds of links with low quality sites.
Smart Link Building
The following is easier said than done and if you hire some SEO company to do it for you can cost a princely sum. This is a definition of a Smart Link Building strategy as described by one of our tech people.
Are one-way to your site.
Are permanent.
Are embedded in text in the middle of the page.
Come from relevant pages.
Have variations on the anchor text.
Are from clean pages, no link to bad neighborhood.
Points to your home page as well as your internal pages with the right anchors.
Come from pages with texts only. No directories, link lists or any kind of FFA.
Does not have any kind of paid footprints around them or any patter.
Also gives you juice (Page Rank).
Does not have any kind of duplicate content.
Are hosted on different C-class IPs.
Are on pages with maximum only 10 links on them (only yours).
Also gives you some relevant traffic! (best sign of legit links.)
These are just a few ways to build links and if you are reading I am sure you know this is not an easy task. This can be sub-contracted, however, you need to stiff through mounds and mounds of scams on this very subject. The best way to start is try to get a referral from a past happy client. In our next post we will explore subjects like link buying or renting, link quality and some free link sources. Happy linking!
I couldn’t help myself I had to post this, I would also love to tell you this is my original thought. However, it is from Aaron Wall’s blog at SEObook.com Take this guys advice, it will save you a load of time and energy trying to find the “secret” when it just might be right under your nose. As soon as I stopped looking behind the smoke and mirrors I began to have success to this already saturated marketplace…enjoy!
Essential SEO Advice
Most SEO advice you’ll see boils down a variation on the following:
Focus your efforts on keyword terms that relate to your market segment
Make sure a spider can crawl the content
Build content that people will link to
Actively pursue links
Of course, there are various how-to’s on how to achieve those four points, and for that you should buy the book
Once these aspects are covered, there is marginal return in arcane trickery for most people. Your time is almost certainly better spent focusing on business fundamentals & holistic marketing strategy, because you have a lot of control over these areas, and if the business fundamentals are wrong, SEO trickery won’t help. People may arrive on a site, but then what? Do you provide something others want? Does it cost less to provide that something that the price you can charge for it? Is your offering better than your competition?
Someone who has asked those questions and satisfactorily answered them will always be a step ahead of those who haven’t.
When I was new to SEO, I wish someone had told me how it really was. It would have saved me a lot of time and effort. I got sites ranking that didn’t have sound business models, and they rightly failed. We’ve all been there, I’m sure.
So, for those new to SEO, make sure you cover the basics of both SEO and business.
If you want to see your money fly away try these more than common mistakes in PPC. These mistakes will give your money wings faster than a Redbull, you want to get really stupid with it add Vodka. Pay per click advertising can be a quick way to get targeted traffic and GEO targeted for that matter. Plug in a list of keywords, write an ad, set a daily budget and let it rock.
If you can get a listing towards the top of page one, you can potentially get hundreds if not thousand of visitors. However, you can also get your butt handed to you. Here is couple of pay per click (PPC) adventures gone wild. Hopefully you can avoid these very fundamental mistakes.
I had this product all ready to go and was determined to use pay per click advertising. The product was great, I felt that there was no way it wouldn’t sell. So I lined it all up, set a daily budget, got a list of keywords, wrote a couple of ads to do an A/B split test and let the campaign go live.
That month, I ended up spending well over $1,500 and all of 4 sales made. Losing money is not one of my favorite things to do. Well, after some examination and a course in SEO and PPC I realized I made 2 very simple mistakes, critical yet simple. The first was that I didn’t restrict the ads to justthe US and Canada or English speaking countries for that matter. I had them going all over the world and getting loads of traffic, however, to places that couldn’t possibly want my product. The other blunder was, I ran the ads on content sites where the CTR is notoriously high and conversions horribly low. The combination smoked me out on this product very quickly.
The other fundamental mistake I made, and BTW, I only made these mistakes once. I didn’t set the cost per click to a max amount and set my daily budget to some astronomical figure. I won’t even go into how much money I lost on that one until I realized what the heck I did. My journey in this sector of Internet marketing has been a nightmare even though it didn’t need to be. I have learned a great deal from Aaron Wall’s course SEObook.com, the money I spent with him has been saved many times over.
Pay per click advertising can be extremely effective, but you MUST know what you’re doing. Two things I will leave you with here;
1) “Do not try this at home” – hire a pro or learn from a pro!
2) My Dad used to say, “Don’t go to a Dentist to get your haircut”, I think you get my point.
Maybe a good attitude adjustment, don’t let me bore you with statistics. I hope I can bore you with excitement, an oxymoron? Maybe! It has become self evident that the Cost per Sales Lead has come down by as much as 61% according to many studies. A recent study by hubspot.com uncovered 3 major findings;
#1 – Inbound marketing channels deliver a dramatically lower cost-per-sales lead than outbound channels.
Respondents that spent more than 50% of their marketing budget on inbound marketing consistently reported a lower cost-per-sales lead than those that spent 50% or more on outbound marketing. In fact, inbound marketing-dominated organizations experience a 61% lower cost-per-lead than outbound marketing-dominated organizations.
Businesses are responding by allocating a greater portion of their budget to inbound marketing. Currently, 37% of business’ lead-generation budget is dedicated to inbound marketing, whereas 30% is dedicated to outbound marketing efforts. We expect this gap to widen significantly over time.
#2 – Blogs lead other social media categories in terms of importance to business.
Blogs are frequently cited as the most useful type of social media marketing, with 75% of those familiar with their business’ blogging efforts saying they are ‘useful,’ ‘important,’ or ‘critical’ to their business. MySpace finished last in terms of importanceMySpace finished last in terms of importance of those that use the service for business purposes.
#3 – Small businesses are most aggressively allocating lead generation budgets to blogging, social media and search engine optimization.
Realizing that inbound marketing techniques ‘level the playing field’ with the bigger budgets of larger competitors, small businesses are spending a 180% greater portion of their budgets on blogging/social media and 36% greater portion of their budgets on search engine optimization than businesses with 50 employees or more.
That ladies and gentleman is excitement; stats can be boring, profits are certainly not. There are 3 areas that I contend used together can be very powerful and therefor need to be are very significant part of any businesses budget; big or small business. PPC, SEO, and a well crafted Social Media Marketing (SMM) campaign. There are many ways to spend that hard earned budget; Telemarketing. Email marketing, tradeshows, direct mail just to name the most obvious, I contend that given the information above the 50% or more needs to be spent on SEO, PPC and SMM. Let me further support this with:
… Individual businesses that focus more on inbound expenditures reported a dramatically lower cost-per-lead than their outbound counterparts. Of respondents that self-reported their cost/lead, those that spend 50% or more of their lead generation budget on inbound marketing averaged $84, whereas businesses spending 50% or more on outbound marketing averaged $220 cost/lead.
— Hubspot.com
This is significant enough to get any business owners attention, it certainly got mine. Let’s get to the meat and potatoes of what you do next.
PAY PER CLICK (PPC)
PPC, all your efforts should begin here. PPC can bring you the closest to immediate gratification and what I mean by that is have the correct expectations going in. Although PPC can give you immediate and measurable results the result isn’t always what you wanted. A well planned PPC campaign includes what Tony Robbins calls CANI (Constant and Never-ending Improvement). This alone I think you’ll agree is one of the beauties of the Internet, plan, do and review on a way faster plane than in the entire history of advertising.
Start out by building your campaign around on keyword or one keyword phrase and exploring the long tail keyword phrases and modifiers that are getting and search volume and again, plan, do and review.
SEARCH ENGINE OPTIMIZATION (SEO)
Right from day one each and every page on you site needs to be optimized. Please appreciate I know that this isn’t a one day project but an ongoing process. The SEO process is much like the PPC process in as much as it’s a CANI approach. When done well and the results start to flow the natural traffic gained here can be the big payoff. One word of caution, “Do not try this at home”. Somewhat tongue in cheek I say this, however, do seek out a professional: either in-house or hire a project manager.
SOCIAL MEDIA MARKETING (SMM)
SMM includes either putting up a company blog or reinventing the one you have now. At a minimum a blog can and needs to be optimized on its own and this is not done the same way a website is done.
Here is where all the insanity is, the Social Media sector is all over the place and the average person even with an above average intellect is left with, “how do I manage all this”. This approach at times may feel like you are racking the forest with bullets to bag some big prey. Why, because that is pretty much what you are doing. As I speak there was over 20 help wanted ads nationwide looking for Social Media Mangers in-house on craigslist, BTW I stopped after looking at about 6 different cities.
It is self evident that SEO/PPC/SMM only can be a full time job, one that can payoff big if you manage a “net conversation” around your brand, product or service correctly. There are at least 40 SM sites that I could chock you with right here, however let me drop you a few worthy of a look/see; Facebook.com, twitter.com, myspace.com, ning.com, linkedin.com, I’m already out of breath. You get my point.
CONCLUSION
I’ll leave you with the good news and the bad news. The bad news first, SEP, PPC and SMM can be a monumental effort. The good news is, look at what sort of effort you may have put into that last trade show, direct mail campaign or other advertising initiatives and look at the result. The numbers never lie, bringing down you’re average cost per lead is always something your organization can rally behind. Lastly, I don’t recommend you abandon all you do and go head first into Cyberspace, I do as the title suggests, susgget you do a Budget Ratio Adjustment (BRA) with an emphasis on the obvious.
SEO, PPC, and SMO, how do you pull them all together?
If you’re a plumber or a lawyer or even an Indian chief for that matter the answer is you don’t. You may have breathed a sigh of relief or more likely you said. “Then what”? I’ll get to that later, first let’s talk about the problem and then we’ll dive head on into the solution. Have you heard, “I am not sure what my SEO company is doing”, or worse yet, you said it. Or, I hope you haven’t said this one, “My SEO Company is ripping me off”. I have heard both of these and more in my time in this industry more than I can count. I might lose you here, you are the problem, let me explain before you call the nuthouse about me.
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I fully agree that the Illusion, “don’t try this at home” has become real in the Search Engine Marketing space and has become littered with all sorts of subpar services to put it nicely. However, if you can admit that you are the problem, you can get to a viable solution that returns ROI’s that rival this best and better. The most successful campaigns are born out of a well thought out process, AKA: a plan. Here comes another one of those “nutcase” statements, no plan ever works out, yes that is right ZERO times has your plan at the outset worked out. That’s the good news Ladies and Gentleman, a plan is not a destination, it is a journey. Here is where you might save me from the white coats; you need to plan anyway, without one, no action. Action always produces something. Wouldn’t you agree?
Ok then sir, how does one put together a plan to attack such a complex subject? Glad you asked. Very succinctly, a well crafted plan authored by a Professional in SEO/PPC/SEM, (Project Manager) Recently I was consulting a client that has a monthly budget in this area of about 20k. You would think that if you threw 20k a month at something it would turn to green, well think again. The first question I asked him was, who manages this? Are you sitting, the answer blew me away! “My secretary”, he shared. Don’t get me wrong here, I asked “what this is his/her qualifications are in this area”, and he didn’t have an answer. I am sure I don’t have to tell you this “20k a month” bounty was.
I can’t help myself in quoting this post from Outspoken Media, Read this article, real good down to earth advice. Thanks Lisa Barone,
“You couldn’t pay your mortgage and your house was foreclosed on? Don’t worry, it wasn’t you, it was the recession. You lost your job and now you’re stuck at home cruising Twitter ‘looking for a new one’ all day? Don’t fret. It wasn’t you, it’s the recession. Can’t find new clients so you’re left bitterly blogging that clients suck and the frauds in the industry are stealing your dollars? Calm down, pretty, have a cookie and take a nap. It’s the recession.
Actually, it’s probably not the recession. It’s probably you.”
All kidding aside I really don’t mean to insult anyone, however, the point is; the only thing in the way of your Site blasting out SEO returns like a printing press of money is, yes YOU. If you can get your arms around this one fact you can be free. Free to actually contact someone like myself or the thousands of other qualified Internet Marketing concerns and get rocking. Getting to putting together a solid plan that gets you into action and closer to your boss telling you what a great job you are doing. Or better yet this is your own endeavor and you are laughing all the way to the bank.
I am going to be a sport here and give you 5 things to keep your site from “sucking”.
Write for your Audience – if you can’t do this hire some that can, PERIOD.
Make your site useful – I hate to repeat myself, however, if you can’t do this hire someone that can, PERIOD.
Make the content unique – Again, well you know ….
Make it Interactive – believe me this isn’t at expensive and far reaching – Again, (broken record), if you can’t do this hire someone that can, PERIOD.
Convert readers into subscribers – ask for their email address! And don’t be afraid to use it.
Bulbwired has many other valuable techniques and tips do put your site to use in the real world. I will leave you with some very good, simple yet very sound advice my Dad used to tell me, “Do not go to a dentist to get your haircut”.
You want to get the attention you deserve; bulbwired can give you SEO, PPC and SEM that rocks. If you’re looking for landing pages that “get the Click” yes we do that to. And if you need Upstanding fine Internet Marketing professionals for advice and/or Manage a project to fruition then for goodness sake,
For a limited time bulbwired.com is offering our “10 Point SEO Spring Cleaning” for an amazing $500 and we can show you how you can get that for free, no kidding absolutely free. Contact us below and we will tell you how.
be based upon link analysis and site authority. Effective link building has no limit to how much it can help your rankings for competitive keywords you are targeting. Good on page optimization helps you rank for a wide array of less competitive keywords.
If you want to see your money fly away try these more than common mistakes in PPC. These mistakes will give your money wings faster than a Redbull, you want to get really stupid with it add Vodka. Pay per click advertising can be a quick way to get targeted traffic and GEO targeted for that matter. Plug in a list of keywords, write an ad, set a daily budget and let it rock.
