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25 Social Networking Sites For Real Estate Agents – Presentation Transcript

25 Social Networking Sites For Real Estate Agents. View more presentations from Tina Merritt.

By: Tina Merritt Wolkia www.wolkia.com

  1. 276% Growth in 35-54 Year old users 194% Growth 55+ Year old users 101% Growth 25-34 Year old users 66.3% of users are over 21
  2. The key to success here is simple. If you want social networking to work for you, keep it fun, keep it real and stop selling. It’s not like TV where you’ve got 30 seconds to slam them with whatever product or idea you may have. Your internet presence is not a brochure either. An active profile is something much greater and potentially more powerful. It’s a living testimonial that places you as a professional in a social context.
  3. Engage your audience by starting a group for \”fans\” ie: your mom and childhood friends who want to see you succeed. Get people to join you in a real estate related game.
  4. Join existing groups that interest you. If you join one of the big real estate groups, engage your collegues by opening a discussion.
  5. Start at least one fire on the message boards by asking an intelligent real estate question that people are compelled to answer.
  6. Don’t blow hot air, post notes that clearly show your expertise.
  7. Include links to your blog and website
  8. Check your profile settings and make sure your profile can be indexed by search engines
  9. 145,000 members Free or low cost blogs w/ great Google-juice International networking Great place to ―brainstorm‖ LOCALISM!
  10. Linkedin is more of a BUSINESS network than a SOCIAL network. Linkedin Groups Linkedin is for Person A connecting Person B to Person C Participate in discussions
  11. Yes, this is a social network – really! Consumers love video – especially raw video. Google loves video. Video is the future of real estate. Every agent can have their own ―Channel‖ for free!
  12. Wildly popular photo sharing, photo search and social networking site. It’s owned by Yahoo! and so will be around for a while. Flickr can be an extremely valuable (and dirt-cheap or free) tool for building relationships with people who are interested in your focus area, and for enabling them to find you and ultimately do business with you. Flickr albums frequently surface very high in Google search results.
  13. Myspace, at it’s best, is a fantastic communication tool that can assist people interact on just about any subject. Think of the younger brother or sister communicating with their older sibling in college, across the country or across the world.
  14. The new Zillow API Network turns member sites into mini real estate portals. Search results list, Zestimate® home valuations, home valuation charts, comparable houses, and market trend charts. Zillow Discussions allow Agents to engage with the consumer through questions/answers.
  15. Trulia Voices is a place for you to ask questions about real estate and share what you know with locals, agents, brokers and experts.
  16. FriendFeed is a service that makes it easy to share with friends online. It offers a fun and interactive way to discover and discuss information among friends. You get a customized feed made up of the content that your friends shared—from photos to interesting links and videos to messages just for you. And your friends get their customized feeds, full of the cool stuff that you’ve shared.
  17. Lifestream Platform delivers real-time, chronological updates from all of your friends. Lifestream updates are available from your friends from Facebook, Myspace, YouTube, Flickr, Twitter and Delicious, with many more to come. Bebo allows you to share your life—past, present and future with everyone you care about through Lifestory. The Lifestory provides you with an interactive display of life events in chronological order in an intuitive and easy to use timeline. Lifestories are made up photos, videos, stories and special events that you want to record or schedule. The Lifestory is updated automatically each time you add important content to your Bebo profile or manually add a new event.
  18. With more than 100 million members worldwide, Friendster is a leading global online social network. Friendster is focused on helping people stay in touch with friends and discover new people and things that are important to them. Online adults, 18 and up, choose Friendster to connect with friends, family, school, social groups, activities and interests.
  19. Launched in 2003, hi5 is now one of the world’s largest social networks and a top 20 website globally — with 80+ million registered members in over 200 nations. hi5 Networks, Inc. is headquartered in San Francisco, California.
  20. Zorpia was founded in 2003 with a goal of bringing people together from all over the world and allowing them to share their ideas and interests. Primary features are photo album, online journal, social networking, customized homepage, comment system and discussion forum. The headquarters are located in Hong Kong, China.
  21. StumbleUpon helps you discover and share great websites. As you click Stumble!, it delivers pages matched to your personal preferences. These pages have been explicitly recommended by your friends or one of 6 million+ other websurfers with interests similar to you. Rating these sites you like automatically shares them with like-minded people – and helps you discover great sites your friends recommend.
  22. Digg is a social news website. All editorial control belongs to the Digg community members. This concept runs counter to traditional media outlets where stories are chosen by a small handful of editors. With Digg, all stories are submitted and voted on by the community members. If a story becomes popular enough, it gets promoted to the front page.
  23. A social network that allows users to interact with each other and provide user ratings and reviews based upon past interactions. ―Review a Property‖, which allows you to write a comment on a property that you see while browsing listings. You can also show off ―Your Crib‖, which will allow you to display pictures and videos of your house, just like the popular MTV show ―Cribs‖, we all are celebrities in our own mind.


Why does a Business need SEO Services?

Wednesday, June 3rd, 2009

In the present day world most businesses want to spread their business through out the world wide web and therefore it becomes essential to follow some SEO strategies. Most business concerns wanting to spread their business world wide are quite concerned about  Search Engine Optimization. Most  Internet traffic is gained through search engines therefore Search Engine Optimization is a must for all of the business concern. One who fails to do that and is unaware aware of the working methods of the search engines is going to loose business. Period. Let us think of a simple thing if we need to gather some knowledge of some product or some special subject, where shall we search for? It is obvious the search engines like Google, Yahoo or MSN, or other such search engines. Whenever we supply our search criteria to these search engines we are provided a list of various websites, which provide the answer to our search query.

Therefore if we want to purchase some product online we also do the same thing by simply typing the need on the search engine. Therefore the business concerns it become essential to gain a good ranking or if possible the top ranking on the search engines so that as soon as the question is typed for searching their page appears on the very first row of the search engine results. And this is what Search Engine Optimization opt for, to gather the largest number of traffic to the targeted webpage or website.

Now the question is how is it possible to get the top ranking through the Search Engine Optimization? This is quite a tough question to be answered. The fact is that this is the very secret of search engine optimization. Moreover in a nutshell it can only be said that this is to examine and understand the working procedure of the search engines and to act accordingly. In fact there are a lot of SEO companies who are engaged in this very respect. And that is what they are paid for. They engage several SEO experts, SEO consultants, and SEO software to examine and judge the working procedure of the search engines so that they can provide their client the desired rank on the search engine pages. But along with that it is also to be said that practically no SEO Company can guarantee the top rank for any company.

Now let us see in brief a small glance of the working process of the search engines: It is that they keep a regular eye on your site and index new topics on your site. They also measure the quality and popularity of your site by the number and types of links on the site by other websites. There are also some other perimeters depending on the site topics, quality and popularity before allotting a rank for the particular site. Therefore it can easily be seen that you need to be up-to-date all the time along with providing all the criteria for the search engine to gain the top rank. And only then you shall be able to have the maximum number of Internet traffic on your site to get the maximum profit out of your business.

Improve your site Link Popularity

Tuesday, May 19th, 2009

link-buildingLink Popularity is one of key area to increase your site page ranking and search ranking. Incoming links are just like votes in election for your website however there is point as we have to emphases on quality links rather quantity. Valuable links are like 100 of poor links equals to 1 quality link. In this article, I would like to explain how differentiate quality links and how to get them which will effect and improve and strengthen your website ranking.

Mistakes in Link Building
It is never too late to focus on the right direction to get qualified incoming links. Here is few mistakes those may follow by SEOs, Link Builder or website owner and webmasters.

1- Focus on Quantity than Quality: It is the quality of incoming links that will bring your website at 1st page so always you should look for qualified incoming links rather quantity.
2- Link Exchange or Reciprocal Links: Link exchange or reciprocal links should be avoided.
3- Ignorance of Check and Balance for Links: If you don’t check and balance your listings periodically, you may lose your hard gain incoming links
4- Purchase Bulk Links: Search engines become very intelligent these days, you can’t make them fool by purchasing bulk links, because search engine check your incoming links frequency as well with time
5- Paid Links: Paid links can be very healthy but if they are used as a part of the strategy, if you have no idea of how many paid links you are going to have, that can upset your link building campaign.

Do You Have Categorized and Simplified Database?
In link building campaign, your database is your key to success; it is the backbone of your overall link building strategy. If you have a poor database, which is not categorized and simplified, you can’t be comfortable from your link building strategy.

Try to have categorized and simplified database, make a master database with following mentioned fields.

Important Fields for Master Database for any Link Building Campaign
1. URL
2. Direct Link (Direct Link of Submission or Registration)
3. Industry Type (Show Biz, Construction, Telecommunication…)
4. Link Type (One Way, Reciprocal, Paid)
5. Link Style (Anchor link, Title Hyper Link, URL Link, Vote Link)
6. Link Period (1 Year or Life time)
7. PageRank (1, 2, 3…10)
8. Title Limit (Characters Limit)
9. Description Limit (Characters Limit)
10. Keywords Limit (Characters Limit)

Insertion & Update Your Master Database!
Your master database (structure) is ready, now You need to make it valuable by inserting data to it, it requires an on-going updates. Don’t let anything go away as it can be used for your current asa for new projects

All Backlinks Are Not Created Equal

Sunday, May 17th, 2009

Ok, we all know backlinks are a huge part of determining your site worth to most search engines. Each backlink to your site is a vote for it. Backlinks are the building blocks of SEO itself. We’ll look into what should be on your mind as you are acquiring backlinks.

The first intuition is to see how many you can get. That’s just one piece of the whole backlink pie. Search engines like Google have been around some time and have a lot of brilliant minds working for them. A higher quality backlink is worth more towards higher search engine rankings.

Some things to consider about backlinks:
1. Age affects all backlinks. Google specifically weighs a backlink more with age. Backlinks gain in weight over time until after around 6 months they reach their full weight. Basically, it means that the effort you do building backlinks will be worth more and more.

2. Anchor text is hugely important. The words on the backlink itself from the other site also play into it appears the other site views your site. When the keywords you are optimizing for are used, the link gains a much higher quality. The thing to watch out for here is that the text is varying. Google picks up on when all of you backlinks have the same exact text.

3. Getting backlinks from sites with the same theme as yours will benefit you much more than non-relevant sites. This makes sense since a link to your health food site from a car site about old Mustangs isn’t going to do much for a visitor, so it won’t for Google either.

4. The better the reputation or Page Rank of a site that links to you, the higher quality it is. Fairly obvious. If CNN or Slashdot linked to you, that one backlink would likely outweigh all your other backlinks together.

5. The physical location of a backlink on the page can also be a noteable factor for search engines. Google in particular lends more weight to links the higher towards the top of the page. If there is surrounding content the links appear more natural so they are valued higher.

Reciprocal links are always the hot topic when talking SEO. The truth is, reciprocal links are still alive and going well. Reciprocal links between websites with similar themes is natural and expected. Though I have read many many times of claims that reciprocal linking is dead, rest assured that quality reciprocal links are not going away anytime soon. Google for instance has its sights set on backlinks that were bought, and from link farms where 5 minutes after paying some money you have thousands of sites pointing to yours.

While there are many other factors such as the age of your website and how much content is on your website, those will be left to another article.

Backlinks are indeed the cornerstone of getting a website established on the Internet. Without enough backlinks visitors won’t know your site exists, and search engines will put little weight to your website resulting in a further loss of potential traffic, which could make or break your site. The key is to go out knowing what backlinks you want and spend enough time to make your site known. Properly setup, your backlinks will keep your site popular with visitors for a long time to come.

Quick thoughts on Outbound links.

Wednesday, May 6th, 2009

Does anyone else find it  surprising that so many site owners are reluctant to provide outgoing links on their website. Somehow they have come to believe that providing relevant outgoing links from their site can be harmful to their results in the search engines.

When you send your visitors to a relevant resource, this is not a bad thing. This is a good thing.

Relevant sites does NOT mean competitive sites.

Definitions of Relevant on the Web:

Having a bearing on or connection with the subject at issue; “the scientist corresponds with colleagues in order to learn about matters relevant to her own research” wordnet.princeton.edu/perl/webwn

Evidence or information that has enough value to prove something significant to a case.http://www.attorneykennugent.com/library/r.html

If you write an article and would like to provide evidence of what you are saying, you should provide your resources within the article. Those MUST be credible resources. For example, if I write an article about website credibility, the site I point to in order to back up what I am saying must be an EXPERT on the topic, such as the Stanford Guidelines for Website Credibility. This method (used properly) gives your pages MORE value, not less. It also adds to the relevance of your page to the topic.

Incoming and outgoing links are not just about making pages filled with links. It is something that can be blended into your website in multiple ways, as it pertains to the specific page.

Think about the common interests of your target visitors and you will have no trouble deciding if a link is relevant to your site.

J Walker from GNC Web Creations
http://www.gnc-web-creations.com/

Link building is still one of the biggest obstacles in improving your website ranking and traffic. If that is the case then the natural next question is; how do you build them?

A good place to start is to submit your site to web directories and directories in your niche. Sound simple, doesn’t it? Well it isn’t, most of us look the most obvious places, this certainly is a good place to start, however you need to look for the hidden gems inside your business category. Many of the best directories exist on sites like manufacturers you sell or buy from, or your own local Chamber of Commerce. The point here is the amount of weight Google puts on “Link Relevancy is huge.  So try to avoid just blindly buying or link exchanging, etc. Be smart here and it will pay off.  SEO is not for the “Immediate Gratification” folks, I wish it were. I would be gratified by now I think.

One part of your  link building strategy can be “Dofollow Blogs”. If you have anything credible to say inside of your business you need to start saying it. The way to get some buzz around your product, service, brand etc is to find likeminded blogs that dofollow,

(DoFollow – This is given in the HTML page or the Robot.txt of the website, in order to direct the search engines to follow that particular web page.)

If you happen to be already blogging and commenting of others blogs by all means you should be getting some bank for your buck. Look for sites that have a relatively high page rank and comment on the ones inside your business. If you sell blue-left-handed widgets do not comment about “Things in the Solar System”. And please for goodness sake say something more than “nice post” or “kewl”, I know many guys with blogs will just delete you as “spam”. You may find some decent “dofollow sites” here. The last I’ll say about this right now is;

Don’t Be A Spammer – Be A Value Provider!

Spamming Dofollow resources will not give you results…not only that, it hurts the entire community, and forces Dofollow providers to convert their sites to Nofollow. Be sure that all of your link-building exploits are done so tastefully and honestly. If you don’t cram keywords and give an honest account of what your site is about, search engines will reward you for it!

The following is a quick rundown on what a DoFollow actually is:

Nofollow’ is a HTML attribute attached to hyperlinks in order to ensure that the specific link in question does not pass any value that will help improve the target site’s search engine rank.
It was first created by Google in 2005 as a means to combat keyword spam, particularly on webpages where users can add links by themselves. Other search engines like Yahoo and MSN Live both respect the nofollow attribute as well.

More details from Google’s official blog:

If you’re a blogger (or a blog reader), you’re painfully familiar with people who try to raise their own websites’ search engine rankings by submitting linked blog comments like “Visit my discount pharmaceuticals site.” This is called comment spam, we don’t like it either, and we’ve been testing a new tag that blocks it.

From now on, when Google sees the attribute (rel=”nofollow”) on hyperlinks, those links won’t get any credit when we rank websites in our search results.

This isn’t a negative vote for the site where the comment was posted; it’s just a way to make sure that spammers get no benefit from abusing public areas like blog comments, trackbacks, and referrer lists.

In its most basic definition, dofollow is just a way of referring to links that do not use the ‘nofollow’ attribute. In other words, these are normal links which pass value and credit towards improving search engine ranks.

The origin of the term ‘dofollow’ appears to stem from a movement by bloggers who believe that comments are legitimate contributions by readers, therefore the wholesale marking of every comment as spam by default through the ‘nofollow’ tag is not fair and justified
As such, these bloggers or other non-blog websites override the existing platform defaults by removing the nofollow attribute, making all the links ‘dofollow’.

These dofollow blogs and websites have consistently been a target of webmasters and spammers who leave keyword links with their choice of anchor text in order to enhance their search rank. You can find dofollow blogs through a simple google search. Let me wrap this up by cautioning you to not be obsessed with Dofollow’s  it is just a small part of the overall picture in building a long term “Luv Presence” on the net. Long live ya! Thanks for letting me yak all over you.

SEO and PPC for Small Business

Friday, April 17th, 2009

SEO, PPC, and SMO, how do you pull them all together?

If you’re a plumber or a lawyer or even an Indian chief for that matter the answer is you don’t. You may have breathed a sigh of relief or more likely you said. “Then what”? I’ll get to that later, first let’s talk about the problem and then we’ll dive head on into the solution. Have you heard, “I am not sure what my SEO company is doing”, or worse yet, you said it.  Or, I hope you haven’t said this one, “My SEO Company is ripping me off”. I have heard both of these and more in my time in this industry more than I can count. I might lose you here, you are the problem, let me explain before you call the nuthouse about me.

Marketing & Social Networks Webinar
(What You Need to Know)

  • What social media networks can do for your business
  • How social networks benefit your web presence.
  • Why blogging and micro blogging is important.
  • Learn how Bulbwired can help grow your business using social media networks
  • Register for our weekly Webinar and learn more about this new area of marketing.

I fully agree that the Illusion, “don’t try this at home” has become real in the Search Engine Marketing space and has become littered with all sorts of subpar services to put it nicely.  However, if you can admit that you are the problem, you can get to a viable solution that returns ROI’s that rival this best and better. The most successful campaigns are born out of a well thought out process, AKA: a plan. Here comes another one of those “nutcase” statements, no plan ever works out, yes that is right ZERO times has your plan at the outset worked out. That’s the good news Ladies and Gentleman, a plan is not a destination, it is a journey. Here is where you might save me from the white coats; you need to plan anyway, without one, no action. Action always produces something. Wouldn’t you agree?

Ok then sir, how does one put together a plan to attack such a complex subject? Glad you asked. Very succinctly, a well crafted plan authored by a Professional in SEO/PPC/SEM, (Project Manager) Recently I was consulting a client that has a monthly budget in this area of about 20k. You would think that if you threw 20k a month at something it would turn to green, well think again. The first question I asked him was, who manages this? Are you sitting, the answer blew me away! “My secretary”, he shared. Don’t get me wrong here, I asked “what this is his/her qualifications are in this area”, and he didn’t have an answer.  I am sure I don’t have to tell you this “20k a month” bounty was.

I can’t help myself in quoting this post from Outspoken Media, Read this article, real good down to earth advice. Thanks Lisa Barone,

“You couldn’t pay your mortgage and your house was foreclosed on? Don’t worry, it wasn’t you, it was the recession. You lost your job and now you’re stuck at home cruising Twitter ‘looking for a new one’ all day? Don’t fret. It wasn’t you, it’s the recession. Can’t find new clients so you’re left bitterly blogging that clients suck and the frauds in the industry are stealing your dollars? Calm down, pretty, have a cookie and take a nap. It’s the recession.

Actually, it’s probably not the recession. It’s probably you.”

All kidding aside I really don’t mean to insult anyone, however, the point is; the only thing in the way of your Site blasting out SEO returns like a printing press of money is, yes YOU.  If you can get your arms around this one fact you can be free. Free to actually contact someone like myself or the thousands of other qualified Internet Marketing concerns and get rocking. Getting to putting together a solid plan that gets you into action and closer to your boss telling you what a great job you are doing. Or better yet this is your own endeavor and you are laughing all the way to the bank.

I am going to be a sport here and give you 5 things to keep your site from “sucking”.

  • Write for your Audience – if you can’t do this hire some that can, PERIOD.
  • Make your site useful – I hate to repeat myself, however, if you can’t do this hire someone that can, PERIOD.
  • Make the content unique – Again, well you know ….
  • Make it Interactive – believe me this isn’t at expensive and far reaching – Again, (broken record), if you can’t do this hire someone that can, PERIOD.
  • Convert readers into subscribers – ask for their email address! And don’t be afraid to use it.

Bulbwired has many other valuable techniques and tips do put your site to use in the real world. I will leave you with some very good, simple yet very sound advice my Dad used to tell me, “Do not go to a dentist to get your haircut”.

You want to get the attention you deserve; bulbwired can give you SEO, PPC and SEM that rocks. If you’re looking for landing pages that “get the Click” yes we do that to. And if you need Upstanding fine Internet Marketing professionals for advice and/or Manage a project to fruition then for goodness sake,

Call us – 866.376.7772


SEO Training: Social Integration

Thursday, April 16th, 2009

Sometimes schedules are so busy and there just isn’t the time to write another post even though you have great info to share. Lo and behold this was in my email box, I wish I could take credit for writing it, however, it was written by Aaron Wall from SEObook.com on the3 subject of Social Integration, this following information held true well before the Internet and well after it, if there if is a well after it… with out further ado…

“As many business models continue to get commoditized by fierce worldwide competition, the only things that separate winners from losers are: relationships, social status, trust, attention, market timing, and packaging. In an idea economy, the winner is not just up to who comes up with ideas, but who expresses them most clearly and who can spread them further faster.


Having an editorial component to your site that people pay attention to builds content and gives people more reasons and ways to find you and talk about you. Publishing a blog with an RSS feed that notifies hundreds or thousands of people when you have new information to share is a big advantage against newer competitors or companies that fail to see the value of building social relationships and giving away information.


It can take weeks, months, or years to gain attention and trust. The more reasons you give people to trust you the more it builds on itself. Eventually, if your operation is exceptionally efficient you can start owning ideas and building self reinforcing market positions. At some point winning new ideas gets easier and easier.


There are also lots of other hidden benefits to having lots of friends and contacts


- you can help them promote their best work in exchange for them offering you feedback and helping you promote your best work
- you can do coordinated launches of your best content where many friends mention it at the same time such that you flood the marketplace with your best ideas
- you can ask friends for links and get a near 100% success rate getting quality links from them (though you may have to return the favor at some point)


Participating in the conversation, linking out to other like-minded webmasters, and creating community oriented projects with the input of other members in your community help get you noticed quickly.


If you have a new blog or new website reinvest in your website and market your own content instead of placing many ads on your site.

The deeper we get into bulbwired and our mission of helping businesses succeed on the Internet the deeper we get into sharing, just today we got a RT (Retweet, on twitter.com, this is simply Reposting a comment from me and a link to me) from another SEO guy, flattering yes and humbling. We trust that it all come around full circle and on that subject I can’t say enough thanks to Aaron Wall for his course SEObook.com. This has really re-directed what we do.


For a limited time bulbwired.com is offering our “10 Point SEO Spring Cleaning” for an amazing $500 and we can show you how you can get that for free, no kidding absolutely free. Contact us below and we will tell you how.

  • Up to 10 pages
  • Each page optimized for a “keyword”
  • Layout adjustment as needed
  • Google XML Sitemap
  • Submit to Google sitemap
  • Set up analytics account with google
  • Code adjustments as needed
  • Content analysis
  • Natural keyword Integration
  • Run a full QA
  • Social Suggestions
Drop us an email and we'll be Happy to help

Drop us an email and we'll be Happy to help

[easy-contact]

10 Tips for SEO Spring cleaning

Wednesday, April 15th, 2009
loud_talk

Spring Cleaning needed on your site? Need your site to scream out to the Search Engines?

It takes proper planing to launch or even a redesign a website. With months of time invested, and hundreds (or thousands) of man hours on the line — you need to make sure your new endeavor is ready to produce from day one.

It is a common belief that a well designed web site is one that lacks optimization. While many times that fact can be true, it does not have to be. With essential communication between design and marketing, your designers can produce both great looking and functional web sites that do not compromise your ability to optimize, This is where Design needs to meet Marketing. Sometimes a great approach can be the use of a Project Manager.

Here are ten quick tips to pass along to your designers, your writers and your developers to help them create the best site from the beginning…

Code Validity is Key

Be sure that the final code of your pages can fully validate according to W3C standards. Failure to validate could create accessibility issues — and the engines simply dislike that. They want to push their users out to complete sites that work for everyone. It works if you work it. clear and simple

Avoid Duplicate Content

This is pretty self explanatory, and it’s an SEO principal that has been hammered home many times. Why keep on hammering? Because it’s that important! Be sure that you don’t get lazy and copy content from one page to the next. Each page should specifically target one major idea, and the text needs to reflect that. Think you’re at risk? Try something like this free tool allows you to determine the percentage of similarity between any two pages

Browsable Navigation Links

Encapsulating links to internal pages in Flash or JavaScript is dangerous. While some engines can often find links from inside of these coding blocks, it is not guaranteed. Therefore, it is wise to always have an HTML compliant navigational structure. Examples include footer text links, a DHTML menu, etc.

Use a Structured Content Hierarchy

A theme based approach to optimization is the most successful one. Imagine all of the content on your web site to mimic a family tree. Each layer down, there’s more content that fits the overall theme. By nature, the further you drill down — the more specific your content becomes. Bottom line.

Move JavaScript and CSS Off Page

Moving CSS and JS files off the page does two things. First, it creates cleaner code that is more easily managed. More importantly though, it frees up space that engines consider to be prime real estate. Let’s say a spider lends preferential treatment to content that appears in the first 20KB of a document. If 15KB at the start of your document is verbose JavaScript and CSS coding, you have created an uphill battle from the start…

Limit Flash Usage

Putting all of your content in a Flash file creates a difficult platform from which to optimize. While it can be done, the results will not come as easily as if Flash was used as a compliment to the rest of the page. Thankfully, with CSS streamlined video on the ‘net, Flash is no longer a necessity. Remember, if you have to use Flash — cut down how much information is in there and fine alternative ways to deliver the content.

Natural Keyword Integration

Do not stuff pages with keywords! Some web sites that would be great if not for their blatant use of keyword stuffing. Keyword density and repetition is a thing of the past. Engines are more about off page SEO now, and you need to write clear and concise content that addresses the user. Engines are keen to what makes sense contextual.

Local Information Integration

Sounds all technical and precise, but it’s quite simple. If you sell plumbing supplies in Somerville, Massachusetts Florida, then include that in your site. How? List (in HTML formatted text of course) where you are located. Include a link to Google (or Yahoo) Maps to help hammer home the point. Search is become more focused on users at a local level. Therefore, building sites with this in mind should be a given.

Launch With the Proper Foundation

Is your new site equipped with a robots.txt file? An XML sitemap? RSS Feeds? Before you launch any new web site you need to run a full QA test to ensure that…

• all pages load properly

• no browser compatibility issues exist

• SEO elements (titles, meta tags, alt tags, etc.) are in place

• spiders can discover all pages

• robots.txt validates

• sitemap.xml(.gz) works

Doing this right out of the gate will save you time and monmey, and will put you in a position for maximum ROI.

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