25 Social Networking Sites For Real Estate Agents – Presentation Transcript

25 Social Networking Sites For Real Estate Agents. View more presentations from Tina Merritt.

In the present day world most businesses want to spread their business through out the world wide web and therefore it becomes essential to follow some SEO strategies. Most business concerns wanting to spread their business world wide are quite concerned about  Search Engine Optimization. Most  Internet traffic is gained through search engines therefore Search Engine Optimization is a must for all of the business concern. One who fails to do that and is unaware aware of the working methods of the search engines is going to loose business. Period. Let us think of a simple thing if we need to gather some knowledge of some product or some special subject, where shall we search for? It is obvious the search engines like Google, Yahoo or MSN, or other such search engines. Whenever we supply our search criteria to these search engines we are provided a list of various websites, which provide the answer to our search query.

Therefore if we want to purchase some product online we also do the same thing by simply typing the need on the search engine. Therefore the business concerns it become essential to gain a good ranking or if possible the top ranking on the search engines so that as soon as the question is typed for searching their page appears on the very first row of the search engine results. And this is what Search Engine Optimization opt for, to gather the largest number of traffic to the targeted webpage or website.

Now the question is how is it possible to get the top ranking through the Search Engine Optimization? This is quite a tough question to be answered. The fact is that this is the very secret of search engine optimization. Moreover in a nutshell it can only be said that this is to examine and understand the working procedure of the search engines and to act accordingly. In fact there are a lot of SEO companies who are engaged in this very respect. And that is what they are paid for. They engage several SEO experts, SEO consultants, and SEO software to examine and judge the working procedure of the search engines so that they can provide their client the desired rank on the search engine pages. But along with that it is also to be said that practically no SEO Company can guarantee the top rank for any company.

Now let us see in brief a small glance of the working process of the search engines: It is that they keep a regular eye on your site and index new topics on your site. They also measure the quality and popularity of your site by the number and types of links on the site by other websites. There are also some other perimeters depending on the site topics, quality and popularity before allotting a rank for the particular site. Therefore it can easily be seen that you need to be up-to-date all the time along with providing all the criteria for the search engine to gain the top rank. And only then you shall be able to have the maximum number of Internet traffic on your site to get the maximum profit out of your business.

Link Popularity is one of key area to increase your site page ranking and search ranking. Incoming links are just like votes in election for your website however there is point as we have to emphases on quality links rather quantity. Valuable links are like 100 of poor links equals to 1 quality link. In this article, I would like to explain how differentiate quality links and how to get them which will effect and improve and strengthen your website ranking.

Mistakes in Link Building
It is never too late to focus on the right direction to get qualified incoming links. Here is few mistakes those may follow by SEOs, Link Builder or website owner and webmasters.

1- Focus on Quantity than Quality: It is the quality of incoming links that will bring your website at 1st page so always you should look for qualified incoming links rather quantity.
2- Link Exchange or Reciprocal Links: Link exchange or reciprocal links should be avoided.
3- Ignorance of Check and Balance for Links: If you don’t check and balance your listings periodically, you may lose your hard gain incoming links
4- Purchase Bulk Links: Search engines become very intelligent these days, you can’t make them fool by purchasing bulk links, because search engine check your incoming links frequency as well with time
5- Paid Links: Paid links can be very healthy but if they are used as a part of the strategy, if you have no idea of how many paid links you are going to have, that can upset your link building campaign.

Do You Have Categorized and Simplified Database?
In link building campaign, your database is your key to success; it is the backbone of your overall link building strategy. If you have a poor database, which is not categorized and simplified, you can’t be comfortable from your link building strategy.

Try to have categorized and simplified database, make a master database with following mentioned fields.

Important Fields for Master Database for any Link Building Campaign
1. URL
2. Direct Link (Direct Link of Submission or Registration)
3. Industry Type (Show Biz, Construction, Telecommunication…)
4. Link Type (One Way, Reciprocal, Paid)
5. Link Style (Anchor link, Title Hyper Link, URL Link, Vote Link)
6. Link Period (1 Year or Life time)
7. PageRank (1, 2, 3…10)
8. Title Limit (Characters Limit)
9. Description Limit (Characters Limit)
10. Keywords Limit (Characters Limit)

Insertion & Update Your Master Database!
Your master database (structure) is ready, now You need to make it valuable by inserting data to it, it requires an on-going updates. Don’t let anything go away as it can be used for your current asa for new projects

Ok, we all know backlinks are a huge part of determining your site worth to most search engines. Each backlink to your site is a vote for it. Backlinks are the building blocks of SEO itself. We’ll look into what should be on your mind as you are acquiring backlinks.

The first intuition is to see how many you can get. That’s just one piece of the whole backlink pie. Search engines like Google have been around some time and have a lot of brilliant minds working for them. A higher quality backlink is worth more towards higher search engine rankings.

Some things to consider about backlinks:
1. Age affects all backlinks. Google specifically weighs a backlink more with age. Backlinks gain in weight over time until after around 6 months they reach their full weight. Basically, it means that the effort you do building backlinks will be worth more and more.

2. Anchor text is hugely important. The words on the backlink itself from the other site also play into it appears the other site views your site. When the keywords you are optimizing for are used, the link gains a much higher quality. The thing to watch out for here is that the text is varying. Google picks up on when all of you backlinks have the same exact text.

3. Getting backlinks from sites with the same theme as yours will benefit you much more than non-relevant sites. This makes sense since a link to your health food site from a car site about old Mustangs isn’t going to do much for a visitor, so it won’t for Google either.

4. The better the reputation or Page Rank of a site that links to you, the higher quality it is. Fairly obvious. If CNN or Slashdot linked to you, that one backlink would likely outweigh all your other backlinks together.

5. The physical location of a backlink on the page can also be a noteable factor for search engines. Google in particular lends more weight to links the higher towards the top of the page. If there is surrounding content the links appear more natural so they are valued higher.

Reciprocal links are always the hot topic when talking SEO. The truth is, reciprocal links are still alive and going well. Reciprocal links between websites with similar themes is natural and expected. Though I have read many many times of claims that reciprocal linking is dead, rest assured that quality reciprocal links are not going away anytime soon. Google for instance has its sights set on backlinks that were bought, and from link farms where 5 minutes after paying some money you have thousands of sites pointing to yours.

While there are many other factors such as the age of your website and how much content is on your website, those will be left to another article.

Backlinks are indeed the cornerstone of getting a website established on the Internet. Without enough backlinks visitors won’t know your site exists, and search engines will put little weight to your website resulting in a further loss of potential traffic, which could make or break your site. The key is to go out knowing what backlinks you want and spend enough time to make your site known. Properly setup, your backlinks will keep your site popular with visitors for a long time to come.

Does anyone else find it  surprising that so many site owners are reluctant to provide outgoing links on their website. Somehow they have come to believe that providing relevant outgoing links from their site can be harmful to their results in the search engines.

When you send your visitors to a relevant resource, this is not a bad thing. This is a good thing.

Relevant sites does NOT mean competitive sites.

Definitions of Relevant on the Web:

Having a bearing on or connection with the subject at issue; “the scientist corresponds with colleagues in order to learn about matters relevant to her own research” wordnet.princeton.edu/perl/webwn

Evidence or information that has enough value to prove something significant to a case.http://www.attorneykennugent.com/library/r.html

If you write an article and would like to provide evidence of what you are saying, you should provide your resources within the article. Those MUST be credible resources. For example, if I write an article about website credibility, the site I point to in order to back up what I am saying must be an EXPERT on the topic, such as the Stanford Guidelines for Website Credibility. This method (used properly) gives your pages MORE value, not less. It also adds to the relevance of your page to the topic.

Incoming and outgoing links are not just about making pages filled with links. It is something that can be blended into your website in multiple ways, as it pertains to the specific page.

Think about the common interests of your target visitors and you will have no trouble deciding if a link is relevant to your site.

J Walker from GNC Web Creations
http://www.gnc-web-creations.com/

Link building is still one of the biggest obstacles in improving your website ranking and traffic. If that is the case then the natural next question is; how do you build them?

A good place to start is to submit your site to web directories and directories in your niche. Sound simple, doesn’t it? Well it isn’t, most of us look the most obvious places, this certainly is a good place to start, however you need to look for the hidden gems inside your business category. Many of the best directories exist on sites like manufacturers you sell or buy from, or your own local Chamber of Commerce. The point here is the amount of weight Google puts on “Link Relevancy is huge.  So try to avoid just blindly buying or link exchanging, etc. Be smart here and it will pay off.  SEO is not for the “Immediate Gratification” folks, I wish it were. I would be gratified by now I think.

One part of your  link building strategy can be “Dofollow Blogs”. If you have anything credible to say inside of your business you need to start saying it. The way to get some buzz around your product, service, brand etc is to find likeminded blogs that dofollow,

(DoFollow – This is given in the HTML page or the Robot.txt of the website, in order to direct the search engines to follow that particular web page.)

If you happen to be already blogging and commenting of others blogs by all means you should be getting some bank for your buck. Look for sites that have a relatively high page rank and comment on the ones inside your business. If you sell blue-left-handed widgets do not comment about “Things in the Solar System”. And please for goodness sake say something more than “nice post” or “kewl”, I know many guys with blogs will just delete you as “spam”. You may find some decent “dofollow sites” here. The last I’ll say about this right now is;

Don’t Be A Spammer – Be A Value Provider!

Spamming Dofollow resources will not give you results…not only that, it hurts the entire community, and forces Dofollow providers to convert their sites to Nofollow. Be sure that all of your link-building exploits are done so tastefully and honestly. If you don’t cram keywords and give an honest account of what your site is about, search engines will reward you for it!

The following is a quick rundown on what a DoFollow actually is:

Nofollow’ is a HTML attribute attached to hyperlinks in order to ensure that the specific link in question does not pass any value that will help improve the target site’s search engine rank.
It was first created by Google in 2005 as a means to combat keyword spam, particularly on webpages where users can add links by themselves. Other search engines like Yahoo and MSN Live both respect the nofollow attribute as well.

More details from Google’s official blog:

If you’re a blogger (or a blog reader), you’re painfully familiar with people who try to raise their own websites’ search engine rankings by submitting linked blog comments like “Visit my discount pharmaceuticals site.” This is called comment spam, we don’t like it either, and we’ve been testing a new tag that blocks it.

From now on, when Google sees the attribute (rel=”nofollow”) on hyperlinks, those links won’t get any credit when we rank websites in our search results.

This isn’t a negative vote for the site where the comment was posted; it’s just a way to make sure that spammers get no benefit from abusing public areas like blog comments, trackbacks, and referrer lists.

In its most basic definition, dofollow is just a way of referring to links that do not use the ‘nofollow’ attribute. In other words, these are normal links which pass value and credit towards improving search engine ranks.

The origin of the term ‘dofollow’ appears to stem from a movement by bloggers who believe that comments are legitimate contributions by readers, therefore the wholesale marking of every comment as spam by default through the ‘nofollow’ tag is not fair and justified
As such, these bloggers or other non-blog websites override the existing platform defaults by removing the nofollow attribute, making all the links ‘dofollow’.

These dofollow blogs and websites have consistently been a target of webmasters and spammers who leave keyword links with their choice of anchor text in order to enhance their search rank. You can find dofollow blogs through a simple google search. Let me wrap this up by cautioning you to not be obsessed with Dofollow’s  it is just a small part of the overall picture in building a long term “Luv Presence” on the net. Long live ya! Thanks for letting me yak all over you.

Sometimes schedules are so busy and there just isn’t the time to write another post even though you have great info to share. Lo and behold this was in my email box, I wish I could take credit for writing it, however, it was written by Aaron Wall from SEObook.com on the3 subject of Social Integration, this following information held true well before the Internet and well after it, if there if is a well after it… with out further ado…

“As many business models continue to get commoditized by fierce worldwide competition, the only things that separate winners from losers are: relationships, social status, trust, attention, market timing, and packaging. In an idea economy, the winner is not just up to who comes up with ideas, but who expresses them most clearly and who can spread them further faster.

Having an editorial component to your site that people pay attention to builds content and gives people more reasons and ways to find you and talk about you. Publishing a blog with an RSS feed that notifies hundreds or thousands of people when you have new information to share is a big advantage against newer competitors or companies that fail to see the value of building social relationships and giving away information.

It can take weeks, months, or years to gain attention and trust. The more reasons you give people to trust you the more it builds on itself. Eventually, if your operation is exceptionally efficient you can start owning ideas and building self reinforcing market positions. At some point winning new ideas gets easier and easier.

There are also lots of other hidden benefits to having lots of friends and contacts

- you can help them promote their best work in exchange for them offering you feedback and helping you promote your best work
- you can do coordinated launches of your best content where many friends mention it at the same time such that you flood the marketplace with your best ideas
- you can ask friends for links and get a near 100% success rate getting quality links from them (though you may have to return the favor at some point)

Participating in the conversation, linking out to other like-minded webmasters, and creating community oriented projects with the input of other members in your community help get you noticed quickly.

If you have a new blog or new website reinvest in your website and market your own content instead of placing many ads on your site.

The deeper we get into bulbwired and our mission of helping businesses succeed on the Internet the deeper we get into sharing, just today we got a RT (Retweet, on twitter.com, this is simply Reposting a comment from me and a link to me) from another SEO guy, flattering yes and humbling. We trust that it all come around full circle and on that subject I can’t say enough thanks to Aaron Wall for his course SEObook.com. This has really re-directed what we do.

For a limited time bulbwired.com is offering our “10 Point SEO Spring Cleaning” for an amazing $500 and we can show you how you can get that for free, no kidding absolutely free. Contact us below and we will tell you how.

• Up to 10 pages
• Each page optimized for a “keyword”
• Layout adjustment as needed
• Google XML Sitemap
• Submit to Google sitemap
• Set up analytics account with google
• Code adjustments as needed
• Content analysis
• Natural keyword Integration
• Run a full QA
• Social Suggestions

Drop us an email and we'll be Happy to help

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